April 2014 New Twitter Layout

April 8, 2014       Published

Twitter’s new layout is looking quite a lot like Facebook today…and we like it (although we’re sure lots of people won’t – people who have been switched over are already complaining). It seems to have rolled out for some accounts and not for others…apparently the change will hit all Twitter users within the week. Looks […]

How to Increase Organic Engagement on Facebook

March 28, 2014       Facebook

By now you probably know that Facebook admitted that pages that do not advertise will lose out on visibility.  The social giant basically told brands that they must advertise in order to have their posts seen. But all hope is not lost. There are a few simple steps you can take to help your organic […]

How Hotels Can Beat AirBnB at their Own Game

March 4, 2014       Published

Airbnb has changed the way people travel. They now consider staying at someone’s private house instead of your hotel or bnb because they are beginning to see an added value (mostly dollar savings). In 2012 there were over 12 million bookings which means around $150 million dollars taken away from the hospitality industry. This does […]

Facebook Update Will Post to @Mentioned Pages

February 26, 2014       Facebook

Facebook has recently made an update that will be super beneficial to brands looking to spam get more reach and ride on bigger brand’s coat-tails. As of yesterday, when a Page tags another Page in a post, that content will most likely be seen by followers of BOTH PAGES. From the Facebook News feed: “Now, when a […]

How to Deal with Negative Reviews

February 26, 2014       Published

By some estimates, roughly 72 percent of consumers in a study survey indicated they trust online reviews as much as personal recommendations. And regarding local businesses, 52 percent said positive online reviews make them more likely to use the services of someone local. This is why it is so important to have a plan on How […]

One of the simplest, yet most powerful ways to attract online traffic to your business website or blog to boost sales is known as “content marketing” – quality information written in a concise and professional voice that empowers potential customers. Instead of directly promoting your product or service, the objective is to provide useful knowledge […]

Online Reputation Management Checklist

January 28, 2014       Facebook

A Harvard Business School study suggests that if a restaurant’s Yelp score goes up one star, its revenues will go up anywhere from 5 to 9 percent. Can you imagine what it would do to other local businesses like doctors and dentists??? On a darker note, a drop in Yelp stars can affect your local […]

Facebook Algorithm to Penalize “Text Only” Posts

January 22, 2014       Facebook

If you have a Facebook fan page for your business, take heed: NO MORE PLAIN TEXT POSTS!!! Chris Turitzin, Facebook’s News Feed Ranking Product Manager has announced that text updates will be downgraded since they don’t perform as well on the news feed. He stated that “page admins can expect a decrease in the distribution of their text […]

No More Facebook Sponsored Stories as of April 9

January 10, 2014       Facebook

According to Facebook, “Sponsored stories are messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.” In human terms, if a Facebook user likes your company’s product or checked into your local business, the action […]

Why Every Bar & Restaurant NEEDS Pinterest

January 3, 2014       Pinterest

If you own a bar or restaurant, you’re probably looking for every (affordable) advantage to get your name out there. While you may utilize social media monitoring (maybe even Socialdraft) and marketing, there’s a good chance you’re not full utilizing Pinterest. Continue reading to discover why you should. How Can Pinterst Marketing Help My Restaurant […]