Title: Pinning for Success: 10 Essential Pinterest Stats for Marketers in 2021
Pinterest, the popular visual discovery and bookmarking platform, has evolved into a powerful marketing tool for businesses of all sizes. With its 400 million active users worldwide, the platform offers brands an opportunity to engage with potential customers, drive website traffic, and increase sales. If you're looking to maximize your Pinterest marketing strategy, then understanding the latest statistics is crucial. In this blog post, we'll explore ten essential Pinterest stats for marketers in 2021 and how you can use them to achieve success.
1. 98% of weekly Pinners try new things they find on Pinterest.
This statistic shows that Pinterest users are actively seeking inspiration and are open to discovering new brands and products. Therefore, it's essential to deliver high-quality, unique content that resonates with your target audience.
2. 77% of Pinners have discovered a new brand or product on Pinterest.
As Pinterest users are searching for inspiration, they're also discovering new products and brands. Therefore, it's crucial to develop a presence on the platform to attract potential customers, build brand awareness, and drive sales.
3. 83% of Pinterest users prefer to follow brands over celebrities.
Unlike other social media platforms, Pinterest users are more interested in engaging with brands than celebrities. Therefore, it's crucial to maintain a consistent brand image and post relevant content to attract and retain followers.
4. 71% of Pinterest users are female.
Pinterest has long been known as a predominantly female platform. Therefore, it's essential to understand your target audience and create content that appeals to their interests to maximize engagement and drive sales.
5. 85% of Pinners use the platform to plan life moments.
From weddings to home renovations, Pinterest users turn to the platform to plan significant life events. Therefore, it's crucial to create content that aligns with these moments to capture their attention and drive sales.
6. 50% of Pinners have made a purchase after seeing promoted content on Pinterest.
Promoted Pins on Pinterest have shown to be effective in driving sales, with half of the platform's users making a purchase after seeing promoted content. Therefore, it's essential to consider investing in Pinterest ads to reach a broader audience and increase sales.
7. 77% of Pinners use the platform to save ideas for later.
Pinterest users commonly use the platform as a bookmarking tool to save ideas for later. Therefore, creating content that users can save and re-visit later is an excellent way to increase engagement and drive traffic to your website.
8. 80% of Pinterest traffic comes from mobile devices.
With the majority of Pinterest traffic coming from mobile devices, it's crucial to ensure that your content is optimized for mobile viewing. Additionally, with more people using their mobile devices to shop, it's essential to have a mobile-responsive website to convert users into customers.
9. 2 billion searches occur on Pinterest every month.
Pinterest is a search engine, and users are actively seeking inspiration and ideas. Therefore, it's crucial to optimize your content for search by using relevant keywords and descriptions to increase visibility and drive website traffic.
10. The top categories on Pinterest are food and drink, DIY and crafts, beauty and fashion, and home decor.
Understanding the top categories on Pinterest is crucial for developing a successful marketing strategy. By creating content that resonates with these categories, you can attract and engage with potential customers and drive sales.
In conclusion, Pinterest remains a powerful marketing tool for businesses of all sizes. Understanding the latest statistics is crucial for developing a successful marketing strategy on the platform. With the right approach, you can attract and engage with potential customers, drive website traffic, and increase sales. Remember, Socialdraft offers midjourney prompts, chatgpt prompts, chatbot templates, stable diffusion prompts, and more to help you develop a successful Pinterest marketing strategy. So, what are you waiting for? Start pinning for success today!