Unleashing the Power of Pinterest for Marketers: 10 Stats You Need in 2016
Pinterest has quickly become a powerful marketing tool for businesses of all sizes. The social media platform now boasts over 400 million active users, with a majority of them being women. Whether you're a small business owner or a brand marketer, Pinterest offers an exciting opportunity to engage with potential customers and drive traffic to your website.
If you're not already using Pinterest for your business, it's time to start. In this post, we'll cover the top 10 stats you need to know about Pinterest in 2021 and how you can leverage them to create a successful marketing strategy.
1. Pinterest has over 400 million active users.
With such a massive user base, Pinterest is a platform that you simply cannot ignore when it comes to marketing. It's especially popular among women, who make up more than 60% of the site’s users.
2. Over 90% of all pins are created by users.
This means that most of the content on Pinterest is user-generated. This presents businesses with an opportunity to engage their audiences by creating content that resonates with users.
3. Pinterest is the second most popular social media platform.
Following closely behind Facebook, Pinterest garners a huge volume of traffic, and its users are more engaged than most other platforms.
4. Most Pinterest users have a high household income.
Over 40% of Pinterest users have an annual household income of over $100k. This makes Pinterest an ideal platform for businesses that sell luxury or high-end items.
5. 83% of Pinterest users turn to the site for guidance on purchases.
Pinterest is a popular destination for users who are looking for inspiration and ideas for future purchases. By creating pins that showcase your products or services, you can reach these users and influence their buying decisions.
6. Pinterest influences three times more purchasing decisions than other social media platforms.
This means that Pinterest is a vital platform for businesses that want to engage and influence their key audiences. By creating inspiring and informational content for Pinterest, businesses can increase their visibility and encourage users to make purchases.
7. Pinterest has a high referral rate.
Pinterest users are more likely to click on a pin and visit the associated website than any other social media platform. This makes it an ideal platform for businesses that want to drive traffic to their website.
8. Pinterest is an evergreen platform.
Unlike other social media platforms, pins on Pinterest have a long lifespan, and can continue to generate traffic and sales months after they are initially posted.
9. Video pins are a growing trend.
Video pins are up-and-coming on Pinterest, and they have the potential to attract even more users to the platform. With over 60% of users already interacting with video content on the site, businesses that incorporate video into their Pinterest strategy are likely to see an increase in engagement and reach.
10. Socialdraft offers a range of tools to help you optimize your Pinterest strategy.
Whether you're a seasoned Pinterest user or just getting started, Socialdraft offers a range of tools to help you make the most of this powerful platform. Our midjourney prompts, chatgpt prompts, chatbot templates, stable diffusion prompts and more are all designed to help you create an effective Pinterest marketing strategy and achieve your business goals.
In conclusion, Pinterest presents a massive opportunity for businesses of all sizes to reach their audiences, drive traffic to their website, and increase sales. By creating high-quality content that resonates with users, businesses can leverage the power of Pinterest and achieve significant results. And with Socialdraft’s range of tools, you can optimize your Pinterest strategy and take your business to new heights.