How to Target the Right people on LinkedIn

January 11, 2017

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What’s This?

As of the end of 2016, LinkedIn had 460+ million members. That’s a whole lot of people and it means that it is very much a great place to market your business, and to get more customers. The issue is how to target the right people on LinkedIn so you don’t waste your time. Today, we’ll discuss a few tools that will make it much easier for you to identify the people you need to touch on LinkedIn to achieve your brand and business goals.

How to Target the Right people on LinkedIn

How to find targets for LInkedin using SmartID

Socialdraft Smart ID

It may sound weird to you to go to Twitter to find prospects for LinkedIn, but this tool works wonders. SmartID gives you the top 4 most influential people to engage with your Tweets. The tool tells you why they are the most important, what they are influential in, and it will give you their social media links – including LinkedIn. When you cross market people on various networks, you know they are vetted and more willing to convert. SmartID is a great way to target the right people on LinkedIn. If you’d like to take SmartID for a risk free trial, click here.

Use LinkedIn advanced search to find sales prospects

LinkedIn’s Advanced Search

This is probably the must underused and most powerful tool in Social Media. LinkedIn’s advanced search lets you really drill down to find the right targets. You can target by location, industry, schools, language, non-profit interests and much more.

To find hyper targeted leads on LinkedIn use keyword search

LinkedIn Advanced Search – Keyword

Within advanced search, you are able to narrow down your targets by keyword. You can either do one term or various terms together to really get to your target. If you search by term, you will need to use OR, AND, or NOT in your Keyword Search, example:

CEO OR “Chief Executive Officer”

CEO OR “Chief Executive Officer” AND public relations AND PR firm

CEO OR “Chief Executive Officer” AND public relations AND PR firm NOT Restaurant

LinkedIn Sponsored Content

LinkedIn has ways for you to sponsor your content. If you take this paid option, you will be able to target LinkedIn users according to their industry, company size, job function and job title. The sponsored content types can be whitepapers, case studies, Slideshare slide decks etc.

Sponsored content can be content that you create as a company update, you can boost this and make it into sponsored content.

There is also Direct Sponsored Content which does not live on your company page. This way you can create content that does not have to be a company update and still be sponsored on LinkedIn.

If you go this route, you can make it so that content is not seen by everyone, but only a target audience of your choosing and there are tons of options so you can A/B split test the content.  For example, you can test whether link or photo posts resonate better or if a combination of a post with a certain type of image gets you better results.

 

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