Mobile Marketing Tips So You Can Compete in 2017

January 10, 2017

How to properly set up your mobile marketing strategy

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What’s This?

In order to be a successful brand or business, you need to have a great website with great content, but if you have these two and your site is not mobile friendly, you’re wasting your time. Each day, more and more people are looking for information, products and local businesses away from their desktops. Google recently announced that there are more searches on mobile than on desktop. What’s interesting is that this is not just when people are out and about. People are searching on mobile even when at home or at the office. The use of smart phones and tablets are making mobile marketing mandatory for any online business. This checklist and mobile marketing tips will help you make sure you’re prepped and ready for 2017.

Mobile Marketing Tips

Mobile Responsive Design: If your website is not already responsive, you need to chat with your developer. Mobile responsive design allows your website pages to adjust to any mobile device. This means your mobile audience will have the best experience while browsing your website on mobile, be able to get information quicker and spend more time on page.

Remove Flash: Flash is the cardinal sin of mobile. It does not work on iPhones and iPads and slows sites down. Flash is a thing of the past.

Keep Video & Image Size Down: While you do want to use images, they make it easier for your audience to quickly understand your message, you need to make sure that their size does not weigh down the rendering of the site on a 3G connection.

Use Mobile Friendly Video Players: The idea is to speed up the video playtime and make things easy on your audience.

Check your Forms and Links:  Each time you publish a blog post or page, take a few seconds to check it on mobile to make sure that any forms and links work on mobile.

Think mobile for your Social Media posts: It’s not just your website that you need to optimize for mobile. As mobile internet use grows, so does that of Social Media. For example, Instagram grew so fast that 100 million people joined in just the past six months to get them to 600M users. Whenever you plan out your social media schedule, think about your images. Can people easily see the images and read the words on the posts? If not, you need to rework your posts.

Remove Mobile PopupsAs of January 10, 2017, Google will penalize mobile websites that have pop-ups. Their reasoning is that it makes for a bad user experience. So, if you have mobile popups to gather emails or offer freebies, you may want to disable them on mobile.

Consider Google AMPAccelerated Mobile Pages make it easier for your audience to reach your content. The whole idea is to make your page load faster and easier so people can reach your content faster. This will reduce your bounce rate.

Remove Mobile Interstitials: An interstitial is a web pages that is displayed before or after a page. These are mostly used for display advertisements. These will be getting penalized by Google’s algorithm, especially if they cover the main content people are trying to get to.

Mazimize Your Social Media Reach: As mentioned, the use of mobile and social media will only keep growing. Once you’ve optimized your website for mobile, spend time sharing to social media so you can increase your chances of a click thru to your mobile website. Then spend time finding influencers to engage so that they can in turn amplify your mobile content. If you need a tool to help you with this, click play on the video below and then sign up for the Socialdraft risk free trial.

 

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