Why You Should Be Marketing On Pinterest in 2017

December 1, 2016

A list of statistics that show why Pinterest is an important marketing channel for businesses

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What’s This?

If you’re not marketing yourself on Pinterest, then you’re missing out. Pinterest is incredible at driving web traffic, especially for those who are marketing in the areas of food and beverage, home decor and repair, and anything creative. If you have an online shop, then Pinterest needs to become a priority if it isn’t already. These Pinterest Statistics for 2017 will help you better understand why you need to be on this Pinterest and give you a few tips so you can be more effective on the network.

RELATED VIDEO: “Socialdraft’s Pinterest Scheduling Tool”

Pinterest Statistics For 2017

Pinterest is Growing Fast

Pinterest has over 150 million monthly active users. Pinterest is not slowing down. Let’s take a look at their numbers over the years:

  • 2010 – 1 million
  • 2011 – 10.4 million
  • 2012 – 20 million
  • 2013 – 48 million
  • 2014 – 70 million
  • 2015 – 100 million
  • 2016 – 150 million

Looking at this solid growth and this very strong user base you should already be considering marketing yourself on the network. There are probably already people pinning about your brand or business on Pinterest. The main people go to Pinterest is to create collections of things that inspire them and to search for answers to problems, so when you create your boards, keep this in mind.

Pinterest Has a Healthy International Audience

More than 80 million Pinterest users currently reside outside the USA. This means that more than half of Pinterest users are international. On top of that 75% of the new people who are signing up are from outside the USA. This means that if you are an international brand, you have a place where you can reach a global audience. This also means that you need to keep in mind what your business demographics are an implement a Pinterest strategy for your social media calendar that fits the audience you are marketing to. This includes time zones, cultural appropriation, puns, etc.

Pinterest is Browsed on Many Devices

Currently, 84% of Pinterest users are browsing the network on smart phones, tablets, and on their computers and laptops. 75% of these people are browsing on their mobile devices. This means that when you create your content, you need to consider how it will look on Pinterest mobile. Is the font clear and easy to read, are the images too small to see?

There is a second thing you need to consider here. People are also browsing before going into local businesses. Your customers are doing research before they shop, they are checking prices and reviews to make sure that you are offering them a fair deal.

Pinterest Users Are Gen X-ers

This means they are young, but not too young. 67% of Pinterest users are slightly younger than 40. What does this mean, this user has disposable income and are willing to shop. Keep their needs and desires in mind and look at analytics on your website to see what content already interests them, it could work on Pinterest as well.

Men Are Pinners Too

The male audience is rapidly growing on Pinterest

The percentage of men on Pinterest has grown 120% from last year. This means that Pinterest is no longer just for women. Men are currently the fastest growing demographic on Pinterest. This probably has something to do with Pinterest’s new and improved search which allows us to filter by gender.

Pinterest Affects Purchases

Pinterest drives sales for both regular ecommerce and shopify

It is reported that 87% of Pinterest users have bought stuff because they saw it on Pinterest. Are you going to let this opportunity go by? If you are not active on Pinterest you are seriously missing out. On top of that, 93% of Pinterest users use the site to plan out purchases. Are you still not convinced? 47% of pinners discover brands on Pinterest as opposed to other social networks.

Pinterest Affects Offline Purchases

Pinterest drives sales for local businesses

Yup, 72% of Pinterest users check out the site to figure out what they want to buy offline. This means that if you are a local shop, you can increase in-store sales by promoting on Instagram.

Pinterest Is For Brands, Not Celebs

If you are a brand or business you will do better than celebrities on the network

People don’t follow Kim K on Pinterest, that’s what Instagram is for. Currently, 83% of Pinterest users follow brands over celebs. This is especially good if you are selling something.

Pinterest Will Send Traffic To Your Website

More than 5% of traffic to websites is driven by Pinterest. This seems small, but it is quite significant. Facebook is the only other network that drives more traffic to websites at 25%. That means that between the two, they are creating 30% of website traffic. Pinterest is currently the 2nd highest referrer of traffic to Shopify stores. Pinterest works when it comes to driving traffic.

Pinners Have Money

Remember when we discussed that Pinterest users are right below the 40 year mark. They also happen to be 9% richer than non-pinners. Just think about this power, with Pinterest you can push your items and services at a fraction of the cost of traditional advertising, and all you have to do is be active on the network.

Pinterest Ads Work

Promoted pins result in a 7x higher spend compared to traditional marketing. These promoted pins look like regular pins, but they include information that drives sales. Pinners are on the network to shop and they react by spending more when you make it easier for them. Interestingly enough, pinners who see promoted pins are 40% more aware of the brands and products they see and they report that they are 50% more likely to make a purchase.

Even better still, 70% of sales that come in from Promoted Pins are brand new customers. This means that they have discovered new brands and completed a buy.

How to Use Socialdraft to Schedule Pinterest Pins

You can use Socialdraft to schedule pins to multiple boards on Pinterest. You can even assign certain boards to your team members to split up the work. If you’ve just hired a freelancer, intern, or VA, you can set up their account so that they can schedule content, but it must be approved by you before it publishes.

This is all on top of all our other features such as Facebook scheduling (to groups and pages), LinkedIn scheduling, Instagram scheduling, Twitter Scheduling, reporting, our all-in-one inbox and our amazing Instagram engagement tools.

Go ahead and take us for a spin. We offer a risk free trial of our social media calendar tool.

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