Pinterest Statistics for 2017: How to Use Them to Grow Your Business
Pinterest has been making a comeback as a powerful social media platform, and for good reason. It allows you to showcase your brand in a visually appealing way and has a highly engaged user base. Plus, with new features like Buyable Pins, it's becoming easier than ever to monetize your efforts on the platform. In this post, we'll explore some of the Pinterest statistics for 2017 and provide tips on how you can use them to grow your business.
1. Pinterest has over 200 million monthly active users
With over 200 million monthly active users, Pinterest is a platform that you simply can't afford to ignore. Whether you're a small business just getting started or a well-established brand looking to expand your reach, Pinterest offers something for everyone. Additionally, unlike other social media platforms that are dominated by a younger demographic, Pinterest has a wide range of users from all age groups.
2. 93% of active pinners said they use Pinterest to plan for purchases
One of the unique features of Pinterest is that users often come to the platform with the intention of making a purchase. In fact, 93% of active pinners said they use Pinterest to plan for purchases. As a business, this provides you with an opportunity to showcase your products in a way that's visually appealing and inspires people to take action.
3. 2 billion searches are conducted on Pinterest every month
Pinterest has become a search engine in its own right, with over 2 billion searches conducted on the platform every month. This means that keyword research is just as important on Pinterest as it is on other search engines like Google. By optimizing your pins and boards with relevant keywords, you can increase the visibility of your content and drive traffic to your website.
4. Pins with a call to action see an 80% increase in engagement
As with any social media platform, engagement is key on Pinterest. Pins with a call to action (CTA) see an 80% increase in engagement compared to those without. Whether it's asking users to visit your website or sign up for your email list, including a clear CTA in your pins can help to increase the chances of conversion.
5. An average pin has a lifespan of three and a half months
Unlike other social media platforms where content can quickly become outdated, Pinterest has a longer lifespan for pins. An average pin has a lifespan of three and a half months, meaning that it continues to drive traffic and engagement long after it was first published. This provides you with an opportunity to create evergreen content that can continue to drive results over time.
Using Pinterest statistics to grow your business
Now that you have a better understanding of the Pinterest statistics for 2017, how can you use this information to grow your business? Here are three tips to get you started:
- Set up a business account: To make the most of Pinterest, you'll need to set up a business account. This will give you access to analytics tools and other features that can help you to grow your reach and engagement.
- Optimize your pins: Make sure that your pins and boards are optimized with relevant keywords and a clear CTA. This will help to increase the visibility of your content and drive conversions.
- Be consistent: As with any social media platform, consistency is key on Pinterest. Make sure that you're posting regularly and engaging with your followers to keep them interested in your brand.
At Socialdraft, we offer a range of products and services to help you grow your business on Pinterest and other social media platforms. From midjourney prompts and ChatGPT prompts to chatbot templates and stable diffusion prompts, we have everything you need to take your social media marketing to the next level. Contact us today to learn how we can help your business succeed!