We all know that video is where it is at right now for Social Media. Video is being prioritized by social media platform algorithms and gaining not just more organic reach, but more likes and engagement than any other type of content. The issue with this is that video can be time consuming and costly. It’s no worry. Today, we’ll discuss some great video editing apps that will save you time and agravation when working on video. But before we do, let’s drill down on exactly why you need to focus on your Social Media video strategy:
- Your audience (19% of them) prefer to watch videos for product education than to read about it (source).
- Videos will make up over 80% of all consumer internet traffic by the year 2020 (source).
- 84% of purchasers report they were influenced by watching a brand’s video to make a purchase (source)
- Video gets the most organic reach on Facebook at 12.49% followed by photos (10.18%), links (7.12%) and plain status (5.33%) (source)
Video Editing Apps
YouTube: Starting with this because it is free. With YouTube you can create simple slideshow videos for free. You can also do some basic editing, add text and crop videos. While it is not the best option for a professional video editor, it will do if you’re on a budget, besides – it’s free!
Animoto: Animoto is available for desktop, iOS and Android. Plans start at $8 and go to $34 letting you create simple slideshow videos or giving you complete ability to edit videos.
Biteable: Biteable has two plans; one is free, the other is $99 per year. With premium, you get to use their stock library of video, remove their watermark, upload your own footage and more.
Adobe Spark: It’s pretty easy to use and you can combine video clips, photos and icons into your videos. They’ve got tons of soundtracks you can add (no worrying about copyright issues here), and have cool themes to play with.
Ripl: Available both for iOS and android, you can make some great animated posts with Ripl. You choose photos, add text, choose a design & style, and you’re set. There’s also a Ripl Pro option at $9.99 per month that gives you tons more options for more robust videos.
Kizoa: This online video maker lets you use photos video and music, then you can add special effects, text and transitions. The platform offers various plans starting at free and going to $99 depending on your budget and needs.
Rocketium: Another video editor that is super easy to use. You upload your media, add captions, edit the style and export. There are options to save editing options so you can have a consistent style. This is a winner. Pricing starts at $40.
Quik: Available on both iOS and Android. Quick lets you choose the images and video clips you want to use, then it analyzes the content to find the best footage, adds transitions and effects and adds music. There are tons of options to add text, filters, music and tons more. Best of all, the app is free.