Top 25 Travel Instagram Accounts

July 22, 2016

Good travel instagram accounts

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What’s This?

Instagram is kinda the perfect social network for the travel industry. It’s visual, it’s in the moment, and taking pictures while we’re on vacation is something we all do. This is probably one of the many reasons why there are so many travel Instagram accounts. There are travel bloggers, travel agencies, travel websites, even luggage companies that utilize the network to market themselves by inspiring us to travel the world. These are the top 25 Instagram accounts as selected by the Socialdraft team.  These accounts were not selected because they had the largest following, but because they produce beautiful images, engage their community, and put Instagram’s best practices in place.

Check out the accounts, below, but before you do read on. We’ll discuss the best practices for those of you getting started on your Travel Instagram account and how you can grow a targeted audience.

How to Become a Top Travel Instagram Account

Start off with a Perfect Profile

How to SEO your Instagram profiles

Notice how Nomad Women’s profile clearly states that she is a Travel Blogger. I see many people just use their name or the name of their brand and this makes them lose out on click thrus to their profile. In case you need some ideas for descriptors, here are a few:

  • Frugal Travel
  • Budget Travel Tips
  • Travel Blogger
  • European Traveler
  •   Location + Travel Tips
  •   Family + Travel Tips

In order to change this on your profile, click on “Edit Profile” then enter your descriptors on the first line of your profile area.

How to format your Instagram profile

Once people click over to your full profile, there should be a few more things added. Nicole Smoot has a perfect profile:

  • Industry Keywords:  Travel, Photgraphy, and Adventure. These should be of broad interest
  • Relevant topics: Alaska, Tajikistan. These terms will get super targeted viewers for your community
  • Business Email: So that you can conduct business, be that sponsorships, tours, etc…
  • A Trackable URL: We like Bitly, this way you can track clicks to your website from Instagram

Consistent Posting

You should be posting at least once per day. Studies have shown that accounts that post on a consistent basis lose less followers and have a more engaged audience. If you don’t post daily, establish a rhythm about your posting. Every other day, once a week, etc. The idea is that your audience understands when you will be creating content so they can engage with it. You can use a dashboard like Socialdraft to schedule to your (and multiple) Instagram accounts. Socialdraft will SMS you when it is time to post along with the write up and image.

Good Hashtags

Hashtag strategy for Travel Instagram

You should use a combination of generic hashtags as well as super targeted hashtags to draw the right audience and increase your reach on Instagram. Skip hashtags such as #LFL. That will get you eyes that don’t convert, and conversions are your ultimate goal. This article on how to find the best hashtags will give you all the info you need to get started on a great hashtag strategy.

Engage

How to engage your Instagram travel audience

The best Instagram travel accounts will spend time on replying to their audience. This builds loyalty and encourages engagement. If you look at efaadventure’s feed, she takes the time to thoughtfully comment to her audience. If you really want to win at Instagram, don’t stop here. Click over to your related hashtags and engage people creating like content. This will really help you to grow your account. Think of this as reverse SEO. People don’t know you are there. If you comment and like their post, they (and their community) will be made aware of you and possibly click over to get to know you.

Post Beautiful Images

The definition of beautiful varies from person to person, but there are certain principles that fit every single image. Do some research on the rule of thirds, color theory, and travel photography.

Have a Consistent, Coherent Look. 

A consistent look helps engagement on Instagram

This is all because of branding. You want people to scroll through the feed and automatically know that an image is yours and yours alone. There are multiple ways to do this. It can be quotes that are inserted into your images, a particular color scheme, or a logo. How you go about this is up to you, but this will help you tremendously in your marketing efforts.

Top 25 Travel Instagram Accounts

  1. Adventures Of Lil Nicki

The kaleidoscopic colors a #backpacker’s dreams are made of.. This is my bff @tayzertravels standing in awe in front of #Vinicunca, also known as the #RainbowMountain. This trek that brought @tayzertravels and I just under 17,000 feet (5,181 meters for you metric users… AKA most the world) was the highlight of my #travels in Peru and one of my favorite memories of #SouthAmerica. If you’d like more info, check out @flashpackerconnect! . . . . . . . #travelstoke #passionpassport #livetravelchannel #beautifuldestinations #awesome_photographers #dametraveler #lpfanphoto #wonderful_places #TLPicks #traveldeeper #canonbringit #forbestravelguide #beautifulmatters #letsgoeverywhere #teamcanon #canonfanphoto #wearetravelgirls #optoutside #neverstopexploring #visitsouthamerica #experienceperu

A photo posted by Nicole Smoot (@adventuresoflilnicki) on

Bio: Travel | Photography | Adventure From Alaska, going weird places 📍Now: Alaska ✈️Next: Tajikistan

Nicole has one of the most beautiful Instagram Travel accounts we’ve seen. She shares photography from off-the-beaten-path destinations and unique takes on much loved, well known locations all over the world. 

2. My Travel Secret

Bio: a Dutch girl with a strong desire to travel the world and explorer new places. Asia is my true love 💞 Next: Stockholm

Sigrid shares her personal travel secrets across Asia by visiting not all the standard destinations, but going off the beaten path. By posting 3, 6 or 9 pics about one place she shows her followers the beauty of that particular place in order to inspire them to go there too. She told us “I lost my heart to Sumatra and the jungle”. 

3. Two Drifters XO

“I believe that imagination is stronger than knowledge. That myth is more potent than history. That dreams are more powerful than facts. That hope always triumphs over experience. That laughter is the only cure for grief. And I believe that love is stronger than death.” –Robert Fulghum 🏴Morocco, 2011 . . . #travelforever #femaletravelbloggers #sheisnotlost #outbounderlife #travelgoals #areyouawake #topdecker #traveldiaries #travelingcouple #lovetheworld #bestvacations #tltransportme #mybudgettravel #exploretocreate #wherewillwegonext #getlostnow #huffposttravel #intrepidtravel #openmyworld #roamtheplanet #welivetoexplore #guardiantravelsnaps #soultravelers #welltravelled #tasteintravel #getoutthere #adventureseeker #travelawesome #exploreeverything #backpackerstory

A photo posted by Amy & Nathan | Two Drifters (@twodriftersxo) on

Bio: 🌎Travel couple adventuring hand in hand💙 💍Newlyweds, writers, digital nomads💻 ✈️ Now: Vermont

Great inspiration for couples who travel. Amy & Nathan are newlyweds who seek out meaningful and romantic adventures. They are down to earth, open and honest. They give their community a glimpse into their every day lives, travels, and relationship.

4. aycasarc

Bio:  İstanbul, Turkey

Ayca is based in Istambul but travels the world. Her account has a wonderful aesthetic and even though she gets thousands of likes, she (or her team) takes the time to respond to most comments. This is a beautifully curated account.

5. Don’t Forget to Move

Bio: 🇺🇸+🇦🇺 Bloggers 🌏👣 Adventure Travel 🐘🌿 Responsible Tourism 👻 @dontforget2move Currently in Hungary 🇭🇺 Authentic Cuba Travel Guide ⬇

Jules & Christine chronicle their journey with all their own pics. Their goal is to try to inspire authentic, adventure travel. Their account has impeccable photography, candid write ups and superb engagement. 

6. Every Footstep an Adventure

Bio: Travel Blogger & Adventurer from Canada 💌 everyfootstepanadventure@gmail.com 👣 Exploring the world one step at a time!

We loved her account, because her write ups felt like a conversation. She also gets her community involved. For example, Cynthia has started a sunrise  challenge for her community. We asked her about her strategy for the account, she said “I try to make my account funny or informative or inspiring. I show my followers some personal aspects of my life while at the same trying to keep it relatable”.

7. Going Awesome Places

Banyan trees are so fascinating. This one must be hundreds of years old. It has no shame in dropping more roots.

A photo posted by Will Tang ✈️ (@goingawesomeplaces) on

Bio: The best in off-the-beaten path travel & affordable luxury. Tag your photos #GoingAwesomePlaces to be featured Where is Will: Toronto

Will travels the world and shares pictures he takes, as well as pictures from his community. We asked Will what he planned to do to keep people interested in his account, he said “beside kickass travel photos, I’m starting to incorporate cinemagraphs to my account which has been very exciting”.

8. Nomad Women

Bio: Travel Blogger I travel, I write, I take too many pictures.📷 I empower women to get out and see the world. donna@nomadwomen.com Click to see the world

Donna has a great eye for details. She likes to see the things that travelers don’t notice until they are told to look for them or have them pointed out to them. Her advice: ‘”look up” and see what’s there”.

9. Kid World Citizen

Bio: Teacher, Travel Writer Traveling, adventurous mom of 5. Passionate about world cultures! Tips to explore the globe with us: travel, celebrations, food, art & projects.

Whoever says that life ends when you have children needs to check out this account. Becky is all about family travel. Her family: 2 adults, 5 kids (though birth and adoption). We asked her what the benefit of travel for kids is and she told us “we’re always introducing them to world cultures through travel, cooking, festivals, etc”.  Absolutely love her account.  

10. Veera Bianca

Bianca’s account is a great mix of personal and travel (and food). She shows the good, and shares the challenge of being a nomad. Bianca told us “I have managed to inspire a lot of young people to travel through my engaging content, and not just by posting photos of beautiful destinations – I try to go a bit deeper and my purpose is to always touch someones heart and soul”.

11. Cammi Pham

I always admire Japan for staying so independent and having its own culture even though it is close to China. _ When I was still chasing architecture, my dream was to live in Japan for a year to study art and architecture. I still want to do that. _ In Asia, everything is so much more tech forward. Whenever I come back from home, I think North America is the third world. They are more openminded and often have the newest technology. _ Lately my new obsession is Smart Homes. My dream is to do something that will become the next hot new trend. _ In the last 10 years, we focused on smart devices. The next 10 years will be about smart transportation. After that, Smart Homes will be huge. The masses are not ready for it right now, but soon the technology will be in everyone’s homes. _ What feature would you want if you had a Smart Home? _ 📌Kyoto, Japan _ 📷 @nodestinations

A photo posted by Travel Writer 🌊 Cammi Pham🌊 (@cammipham) on

Bio: 🌴Marketer. Writer. Speaker. Unlearner🌴 🍍Toronto ▫ cammi@thinkrenegade.com ▫Partner @ThinkRenegade ▫👻 @cammipham

Cammi goes beyond just sharing images of exotic locations. She takes the time to share her philosophical views, her ideas behind the photos.

12. A World to Travel

Any light chasers out there? #Zamora

A photo posted by A World to Travel (@aworldtotravel) on

Bio: Outdoors + Festivals + Culture + Flashpacking + Visual Storytelling. Darkest shots ▶ @bwisback

This is a great example of how simplicity can work wonders on Instagram. Inma and Jose keep their captions simple and their images gorgeous. 

13. Solo Mom Takes Flight

Bio: Travel writer offering free advice to parents looking to plan epic adventures. Contributor to free Lonely Planet family adventure ebook.

Do you cringe when you think of taking the kids on an adventure? You shouldn’t. Sarah’s Instagram account showcases travel through the eyes of her two kids (8 and 6). They’re doing some serious travel; the Canadian rockies, forming friendships in Kenya and hiking in Hawaii. Sarah’s account is proof that kids can be amazing travel companions. 

14. Carpe Diem OUR Way

Our weekend trip to #Victoria was not as summery as we would have liked! But as we explored the beautifully coloured floating homes on Fisherman’s Wharf I was sure happy we packed an Umbrella! It started to downpour just after we finished feeding the seals! —————————————————- This Travel umbrella from EEZ-Y is great for super windy weather ( like on the water in Victoria! ). It has a double canopy so the wind passes through the vents and doesn’t end up inverting the whole thing! I love that it folds up small and fits right into my purse or in the water bottle holder or my backpack! My boys especially liked the button to open and close it! You can grab one of these travel umbrellas at http://amzn.to/1twtXeC 15% OFF Code: EZ15DCTU. I’ll put the link in my bio today too since its Amazon Prime day!

A photo posted by Lindsay Family Vacation Expert (@carpediemourway) on

Bio: Family Vacation Expert Editor of Carpe Diem OUR Way Family Travel Blog ✉️carpediemourway@gmail.com Want a less stressful family holiday?

Lindsay’s goal is to make your family vacation easier. She shares imaged from her travels and tips to help you with yours. 

15. Mind of a Hitchhiker

Bio: Professional hitchhiker 🚦Standing by the road since 2013 🌎Now: Argentina

Iris is quite a daring traveler. Her feed is all about her hitchhiking and freecamping adventures on multiple continents without flights! This one is for the ladies who need a little inspiration to get up and go. 

16. Outside Suburbia

Back to blogging after a small hiatus because of baseball mom duties. Is there such a thing as Spanish Riviera?! Not sure but Calella de Palafrugell and the beaches around the coast of Spain we visited last Summer certainly deserve it! 💙 See new post(s) on the blog 😊✨ •••••••••••••••••••••••••••••••••••••••••••••••• #travelingram #traveler #travel #trip #coast #riviera #summer #explore#neverstopexploring #instapic #instalove #instadaily #instamood #wander #wanderlust #livetotravel #spain #traveler #europe #traveldiaries #instalike#instamood #costabrava #instatravel #happytowander #travelfeatures #blogger #travelblog #dallasblogger #igdaily #igtravel #spanishriviera

A photo posted by Priya 🏡Texas (@outsidesuburbia) on

Bio: Lifestyle & Family Travel Writer, HuffPost Blogger. Escaping Suburbia during school breaks. Iceland, Denmark

Priya is a travel blogger who focuses on family travels and experiential luxury travel. Because of family, she escapes while her kids are on vacay and shares how to maximize the fun during these times. 

17. The Travel Human

NomadVideodude ProSmiler Travelfit +Vibes WillWork4travel. Past:Sulawesi Now:Melbourne Next:Darwin

Loved this account mostly because of the quality of content Garrett is creating. He features a variety of shots in both macro and micro with colors from all over the world. Exploring his account is like traveling all over the world, imagining yourself in far off spots like Australia and India. 

18. Our Family Travel Adventures

Our boys enjoying the #view at the top of #cadillacmountain #familytime

A photo posted by Full Time Travelers (@ourfamilytraveladventures) on

Bio: Jen, Rich & our 3 boys -A family of 5 on a great adventure! We’ve been traveling full time since 2013.

Jen, Rich and their boys are a family of 5 who travel the world full time. Their account shows how to handle life balance when traveling as a family, and features some amazing spots. 

19. Illumelation

Bio: Travel Tales ☀️ London gal chasing the sun 📍 Currently in: Bali! 💌 illumelation@gmail.com 👇🏽 BALER TRAVEL GUIDE

Mel focuses on on introspective travel. She likes to recall moments, fragments of time, how a particular place became meaningful to her in the way it helped her grow as a person. When asked what the goal for her Instagram account is, she says “With hope, my IG account inspires others to venture beyond their comfort zones and question certain aspects of their lives”.

20. The Flyaway Girl

Bio:🔹99% coffee, 1% genius. 💯% traveler 🌍 🔹Currently 📍Bath 🔜 Bristol 🔹Tips & tricks for travel on a budget 💷

Penélope  is a travel consultant  who will help you travel on a budget. We asked her to tell us a little about her account. She said “I aim to post really high quality photos of all the places I visit, giving an insight into different locations – the atmosphere, the food, the people, the architecture. I am a student traveling the world on a student budget and try to show that you don’t need to be rich to see amazing places in the world!” One of our favorite things about her account is that she shares the faces of those she meets during her travels. A lovely account. 

21. Follow The Sisters

Bio: Bringing to you the unspoiled beauty of Eastern Europe and mainly #Bulgaria.

If you’re interested in Eastern Europe, then you need to follow Nina and Ellie. They told us “We are two sisters currently focused on traveling through Eastern Europe and sharing the beauty of the countries via Instagram and our blog. We believe it’s a pity that many people from Western Europe spend hours flying to exotic destinations far away but have no clue how gorgeous their own “back yard” is.” They take awesome pictures and take the time to engage their audience.  

22. Travelling Chingrita

Planning and hoping for for #Oz and #Indo ✈️😝 but #CostaRica is a pretty good contingency plan 🌊😎🌅 #puravida ✌️

A photo posted by travelling chingrita (@travellingchingrita) on

Bio: lover of travel & surfing living in toronto 🇨🇦. foodie. wino. blogger. 🌺 📷 are mine, pls credit if used 📍toronto 🔜 montréal 🇨🇦

Looking at this account will make you think about taking up surfing and much more. You can tell she has a special post in her heart for doing good, and while her account definitely focuses on the beach, its about experiences (non profit work, foodie, beach to varied levels of travellers) and not selfies of herself in a bikini.

23. Anita Hendrieka

Unfortunately for this house it may be on its last legs. The coast has it now! 🌏✈️🇳🇿

A photo posted by 🌏 KIWI TRAVEL BLOGGER 🌏 (@anitahendrieka) on

Bio: 🇳🇿Just a Kiwi exploring the world and inspiring others to do so too🌴 📍UK📍Next: Slovenia

One thing we all loved about this account is that it features not just the beautiful, but the unexpected. There was a lot of authenticity to Anita’s account. She told us :I feature pictures not just of beautiful beaches but rugged coastlines with cloudy days. My photos are a mirror of my adventures throughout the world! I post content that is useful to my followers and that is off the beaten track making it a great account to look at if you’re planning a backpacking adventure”.

24. Wyld Family Travel

Bio: City Wanderers Country Explorers History Junkies Castle Seekers Family Travelers We are the Wyld Family from Australia Next up ✈🚉🗼10 weeks

Bec, Mark, Willow & Marley try to show people you can travel near and far and everywhere as well with kids! What’s great about their account is that they show that sometimes it is good and sometimes it can be a nightmare…but at the end it is all about the experiences and the memories. 

25. Daily Adventures Of Me

Bio: Savoring the adventure of each day, place,moment 💜travel water inspiration books 🎾tennis wine food. Last: UK June: NYC Aug: Mexico

Jamie shows us how to appreciate the daily travels. It’s not always about an exotic far off destination, but about finding the beauty that is right in front of you. She told us that “Although I can’t travel far regularly, I make an adventure out of each day and moment”. We hope you do too. 

 

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