Twitter Age Verification for Alcohol Brands
We decided to follow the Grand Marnier USA account on Twitter after seeing a sponsored post in the feed. A Twitter age verification popped up asking for Twitter age verification in order to follow the account.
This is an interesting feature. As of April 2014, it seems to affect only wine and spirits brand accounts when they sponsor a post and they opt in for the feature. According to the Twitter blog, this seems voluntary.
The Twitter age verification request did not pop up when Bacardi was followed after a standard search.
In the future, Twitter age verification could affect distributors, importers, and perhaps even local businesses such as bars and restaurants. As of today, when we tested a sports bar and a few restaurants, this was not an issue.