How to prove that Instagram is the best social network

Must Know Instagram Statistics

Facebook and Twitter may be among the most widely recognized social media platforms, but Instagram has more user engagement than Facebook and Twitter, making it one of the fastest growing social media platforms out there. As of the Summer of 2018, Instagram boasted a robust 1 billion monthly active users. How does this compare? Well, Facebook was at 1.4 billion (so Instagram is not so far off); AND Instagram is now beating both Twitter (68 million) and Pinterest (250 million). We’ll be breaking down the latest Instagram Statistics to help you finally decide to start marketing on the network…oh yeah, and when you do…don’t forget that you can use Socialdraft, the all-in-one social media tool to schedule your Instagram posts & reposts!

Must Know Instagram Statistics

Instagram MUST be included in your social media arsenal — especially because Instagram allows businesses and brands to increase engagement with a young mobile market that has surpassed online data consumption. Instagram still lets you directly engage your customer base…so you don’t have to wait for them to find you…you can get out there and engage them…so why wouldn’t you?

One-third of Teenage Americans Claim Instagram Most Important Social Network

Teenagers find Instagram and Snapchat to be the most important networks
Instagram is the most important social network for 24% of teenagers.  While it trails behind Snapchat (which is at 47%), if you are looking to market to this demographic, you’d be amiss to ignore Instagram as a marketing channel. But, besides Instagram being one of the younger demographic’s favorite social network, they also use it a lot. Younger users (under 25 years old) spend more than a half hour per day on Instagram.

Instagram’s Higher Engagement Rate

If you want engagement from followers, Instagram should be your chosen network

In 2017, Facebook seemed to be bleeding users, particularly young ones. There was an exodus which resulted in a loss of 2.8 million users under 25 in the USA. Seems that they moved over to Instagram, where images currently get 23% more engagement than those posted on Facebook.

Engagement Is Growing on Instagram

Instagram's engagement rate is growing by leaps and bounds

Sfter the change from the chronological feed to the algorithmic one, brands ended up gaining a 105% increase in interactions (that’s from 2016 to 2018).

Instagram has a HUGE Audience

Instagram is slated to reach more than 100 million users by 2019

Instagram is growing and growing and continues to grow. How much? Let’s take a look at active monthly users on a bi-annual basis.

  • 2012 – 50 million
  • 2014 – 200 million
  • 2016 – 500 million
  • 2018 – 1 billion

Adding Location Yields Higher Engagement

To get more engagement make sure to add your location on Instagram

Adding a location results in 79% higher engagement. This is fantastic for local brands and businesses. If you are posting to Instagram, make sure to tag your location.

@mentions Yield More Engagement

On average, posts that include another user handle in the caption receive 56% more engagement than those that don’t.

Instagram Management Tool

Now that you have these amazing Instagram Statistics, you’ll need an Instagram tool to help you manage your business account.