By now you probably know that Facebook admitted that pages that do not advertise will lose out on visibility. That being said, brands and businesses should not ignore Facebook as a marketing platform. It is still valid, it is still being used, and it is still possible to get organic engagement…it just takes a bit more work. We’ve put together tips to help you increase organic engagement on Facebook so that you can see an actual ROI from your posts.
How to Increase Organic Engagement on Facebook
Facebook page tagging is such a powerful tool. Basically, when you tag another Facebook business page, they get a notification. This is great, because they may get curious, click over to check out the post and then engage it.
However, be smart about this. Don’t use this as a spammy method for engagement. Make sure that your post is relevant and useful to both the pages mentioned and your audience.
If you really want to increase your organic engagement, DM the page in question. Tell them that you mentioned them and that you’d love to see some engagement on your page from their team. The people who are probably working for the other company page should be a similar demographic to your audience…so getting them to engage your page will only help you to get the Facebook algorithm to work for you.
Gorgeous, But Simple Images
Text only updates don’t get as much interaction as image posts do on Facebook. It makes sense. Images take up more real estate and are eye-catching. Use your images as bait to get people to engage your post and to take an action. Make sure your images are bold & eye-catching and that you include text that gives your audience a quick view into what they should expect when they engage.
It is known that the more interactions on a page, the more the Facebook algorithm is positively affected. Make sure that you reply to each interaction individually. While you’re at it, personalize the responses. This will build a personal relationship with the commenter and possibly transform them into a brand ambassador.
Share to Facebook from Your Business Instagram Account
Facebook owns Instagram. Instagram allows you to share images and stories directly from Instagram to Facebook. Start doing that immediately. You will see that Facebook will give those posts a nudge in the right direction when it comes to engagement.
Upload Videos Directly to Facebook
Facebook wants to compete for your eyeballs and nothing scares it more than all the time you spend on YouTube. If you upload video directly to your Facebook business page, you will see that these posts perform the best out of any others you publish. Go ahead, give it a try and find out. Just check out the above post from Retro-Stage, they earned 18,000 views and got plenty of reactions, comments and shares.