Optimized Wine Hashtags & Best Practices for Instagram
The wine industry is ridiculously competitive and the sales process is tedious. There are visits to wine shops, education to each customer that walks into a shop, and competition from online shops. Smart wine pushers can reap the rewards of a good Instagram strategy. It’s not just about posting pretty pictures though. You need to […]
How To Optimize Your Instagram Profile
The video and photo sharing platform, Instagram, has proven to be a very valuable addition to the social networking arsenal. Not only does Instagram generate a huge amount of traffic, Instagram’s engagement rate far exceeds that of Facebook and Twitter, which is why over 85 percent of top brands are regular users. This means that […]
Key Guidelines on How to Use Hashtags
The use of hashtags has become a permanent part of social media, and is used by major brands in their ad campaigns; their usage has even extended to text messages, chats, and advertisements. Hashtags categorize content on social media, and in turn, allow people to discover your brand’s specific content and the varied interests of […]
Things to Do When you Pick up a New Social Media Client
You’ve just picked up a new social media client. Maybe you’ve been focusing on just one industry. Maybe you have not. Before you start creating social media posts and interacting you need a plan. You need to know where you stand, what your goals are, and where you need to be. But you also don’t […]
Social Media Plan for Restaurants
Restaurants can benefit significantly from being active on social media. Social Media is a great vehicle to be discovered by new clients, to reach out to customers who would never have known about your restaurant, to build loyalty in current clients, and it is a fantastic customer service platform. It can also detract attention from […]
Simple Tips on How to Create a Social Media Plan for Beginners
Social media has become a staple component in not only marketing and promoting your brand, but also in handling communications related to customer service issues. These days customers and potential customers are more inclined to make contact with a company on Twitter or Facebook, rather than a website. It’s much easier to find a business […]
How To Increase Social Media Engagement
Creating content to drive social media engagement is a tricky business, requiring a balance between purely promotional content and content that will engage and provide ongoing value to your audience (aka – the stuff that makes you money). Social media engagement can be a cornerstone of successful businesses, with a majority of sales coming either […]
Socialdraft’s Social Media Reports Tool
We are thrilled to announce that you can now pull Facebook and Twitter reports on Socialdraft. That’s right, and they are super easy to generate. On top of that, you can download them as PDF to send to collaborators, bosses, and clients. The video below will show you how to generate and download your Social […]
How to Generate Blog Traffic with Social Media
A blog is a great tool. Anyone who feels like they have something to say can start one, and some of the best blogs generate millions of views and visitors per month, offering significant opportunities for monetization. The thing most people don’t tell new bloggers is that no matter how good your content is, it’s only […]
How to Identify Social Influencers & Supercharge Your Marketing Efforts
You have been working hard and finally, you feel like you have a strong social strategy. You’re feeling ready to work on interactions, but how do you decide who to interact with? The answer is customers and influencers. You know who your customers are, but now you’re asking yourself: what exactly is an influencer? Today […]
How to Use Instagram Hashtags
nstagram When it comes to promoting your brand, Instagram should be an integral part of marketing your business. Because besides Instagram’s popularity with the younger millennial market, and its 500 million active users, Instagram’s unbelievably high level of engagement far surpasses that of Facebook and Twitter. How can you make sure that your time on […]
How To Drive Website Traffic Via Instagram
With countless social media platforms making their debut (Facebook, Twitter, Pinterest, Tumblr, and the new defunct Google+ and YikYak) few have managed to hold onto the public’s imagination for any amount of time. Instagram has managed to become a juggernaut in the field, constantly adapting to meet the needs (and desires) of its audience, even […]
How To Expand Reach From Social Media
You have made a commitment to yourself that this year you will create content for your website to provide value to and to attract more customers. But you already know that just creating the content doesn’t mean they will see it. That means that you also need to come up with ways to expand reach […]
How to Find Customers on Twitter
While the chatter out there is that Twitter is dying, there is still plenty of business to be done through the network. Twitter is very much still a viable social network and it is people’s favorite platform for customer support. Your customers are on Twitter. Today, we will discuss why Twitter is still viable, who […]
How to Decide What Social Network is Best for your Business
You may have heard that your brand or business needs to be active on all forms of social media but the list is exhaustive and growing all the time. Let’s face it. If you are a small to medium business, a freelancer, or just are on a tight budget…this is just not going to happen. […]
Awesome FREE Places to Promote Your Visual Content
You’ve spent hours figuring out keywords, writing articles, adding images, and now it’s crickets….maybe 10 views a month on those gorgeous 500+ words of original content and those gorgeous images you spent hours creating on Photoshop. Why? Because you have to go out and get eyes on your material. You need to promote your content […]
How to Kill Your Social Media Reach
There are plenty of ways to kill your social media reach. One sure way to do this is to have your accounts go into dormancy. What is dormancy? Dormancy is when a social media account that has not posted within a given set of time. Dormancy has immediate negative effects on your social accounts including but […]
Exploring The Best Time to Post to Facebook – Myths and Reality
Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 […]
10 Examples of How Social Media Can Ruin Your Life
The number of people fired over social media gaffes is rising, and many employers look closely at a job candidate’s online presence before making a decision. Yes, social media can ruin your life. According to a survey from CareerBuilder, 39% of employers dig into candidates on social sites, while 43% said they had found something […]
Facebook Places Directory
In 2014, Facebook launched its Facebook Places Directory. It’s basically a play on local to compete with Google, Yelp, and TripAdvisor (as well as to keep people on site and grab some more local ad dollars). If you are a local business, it makes sense now more than ever to make sure that your local […]
