To some, adding closed captions or transcriptions to Facebook videos may seem unnecessary, and hardly worth the effort, but there are several benefits that make it a great social media and SEO strategy. Closed captions allow viewers to watch videos in places where audio is unavailable, or in places such as a library or office. Adding transcriptions to videos is also good for your SEO, since transcripts allow search engines to index the full text of your audio or video content. Here are a list of reasons why you should take the time to Add Captions to Facebook Video as well as a how to below.
Another study revealed that YouTube videos with captions had 13.48% more views in the first two weeks and 7.32% more lifetime views, as compared to videos without captions.
And since Video transcriptions and captions enhance online learning, your video will attract more viewers because when you read and hear what you read at the same time, it helps you remember better. University of Wisconsin Extension found that 50% of Sustainable Management students used downloadable transcripts as study aids.
Closed captions also increase the quality of experience for viewers with foreign languages. According to Georgia Tech, captions helped ESL students (students who are looking to learn English as their second, third, or in some cases, fourth language) better understand videos, since they can read along while they listen. Watching videos with captions can also help children improve their literacy.
A study by Michigan State University concluded that “captions are beneficial because they result in greater depth of processing by focusing attention, reinforce the acquisition of vocabulary through multiple modalities, and allow learners to determine meaning through the unpacking of language chunks.”
How to Add Captions to Facebook Video
You can include captions with your video by uploading a SubRip (.srt) file with it. To add captions in other languages, you can edit your video and upload an additional SubRip file for each new language.
To add captions to a video as you upload it:
1) After you click Post, click Edit This Video.
2) Click Choose File to select a SubRip (.srt) file from your computer. You can add files in additional languages after you save the video.
3) Click Save.
Adding Captions in Other Languages
To add captions in additional languages:
1) Click your video to expand it.
2) Click Edit This Video in the right column or click Options and select Edit This Video from the menu.
3) Click Choose File to upload an additional SubRip (.srt) file from your computer. You can also set a backup language that will caption your video if a viewer’s preferred language isn’t available.
4) Click Save.
5) Repeat steps 1-4 for each additional language you want to add.
How to remove a caption file from a video
Note: To turn captions on or off, click the CC icon at the bottom of your video player. To remove a SubRip caption file from a video you’ve uploaded:
1) Click your video to expand it
2) Click Edit This Video in the right column or click Options and select Edit This Video from the menu
3) Click the x next to the file you want to remove
4) Click Save
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