According to a national survey conducted by J.D. Power and Associates for the textile service industry, customers are more inclined to do business with employees who wear uniforms because they stand out as professionals and are seen as being more competent and knowledgeable. Those survey results apply to any business, including restaurants, where putting on a uniform can encourage employees to take pride in their work and the restaurant or small business they work for.
10 Reasons Uniforms For Small Business Are Great
Uniforms promote an atmosphere of team spirit and a sense of belonging among employees with a subsequent effect on productivity. And because customers can readily identify restaurant employees, uniforms enhance customer relationships since diners immediately know who they can interact with and approach with questions and requests.
Custom uniforms also offer small restaurant owners a rare opportunity to showcase their brand name and logo in the form of a roving advertisement when affixed to shirts, aprons, or other fashion accessories. And fresh, clean uniforms should inspire employees to observe good grooming habits, such as neat and trimmed nails, and clean and tidy hair. In spite of varying backgrounds and lifestyles, uniforms will help to remind employees they are part of a team and thus, should refrain from wearing gaudy jewelry, or any item that detracts from the restaurant’s business image.
Adam Soreff, Director of Marketing at UniFirst, a leading provider of uniforms and workwear to businesses throughout the U.S. and Canada, says these are the top 10 reasons businesses opt for work uniform programs.
Top 10 Reasons For Work Uniforms
1) Create an attractive business image. For better or worse, society tends to judge people by how they dress. Selecting an appropriate employee uniform can immediately establish a professional business image that attracts and helps retain customers.
2) Promote your company or brand. When employees wear uniforms displaying corporate logos and colors, they help brand and differentiate their business in the markets they serve.
3) Free advertising. Well designed work uniforms worn in public become “walking billboards,” promoting a company’s products and services “for free.”
4) Protect workers. Uniforms deliver functional benefits, like wearer safety. For example, flame resistant (FR) workwear can help prevent injuries caused by accidental electrical arc flashes or flash fires, and high visibility uniforms can help protect workers from being struck by motorized vehicles.
5) Improve security. Company uniforms featuring specific styles or colors quickly identify who does or does not belong in specific work areas or on job sites.
6) Prevent product cross-contamination. Uniform programs designed specifically for the food or healthcare industries can help reduce cross-contamination threats; those constructed to dissipate static electricity can help prevent damage to sensitive electronic components.
7) Foster team spirit. Work uniforms promote a sense of team spirit and a sense of belonging. This, in turn, can improve worker productivity.
8) Employee benefit. Employer provided uniforms save employees money, and when provided as part of a rental program, eliminate employee laundering time and expense.
9) Improve customer relationships. Work uniforms immediately identify company representatives who can be approached for purchasing information, thereby improving overall customer service.
10) Promote company pride. Work uniforms help instill a sense of pride and responsibility and can convert employees into “brand ambassadors” outside the actual workplace.