Asian Cuisine Hashtags & Social Media Tips For Restaurants
It is no secret that social media is a great tool for restaurants. A social savvy restaurant can use social media to increase their brand awareness which can lead to more clients. Instagram is a particularly good avenue for this since it is so visual. Until Smell-a-Vision is created, images are the most powerful tool to help entice people to come to your Asian restaurant. We’ll discuss tips to help you market your restaurant on Instagram, but before we do, take a few seconds to copy and save these Instagram Asian Food Instagram Hashtags. They have been optimized so you get the most reach on your social media posts, especially Instagram. Copy the hashtags by clicking on the “copy” button below the hashtags on your laptop, iPhone, Android, iPad or PC.
#Asianfood #Asiancuisine #Chinesefood #Sushi #Chinesetakeout #Foodporn #Chopsticks #Foods #Foodstagram #Instafoods #Foodphotos
#Socialdraft #Noodles #Food #Instafood #Rice #Foodlover #Foodpic #Foodie
#Delicious #Yummy #Nomnom #Tasty
Whether you like it or not, you’re going to have to become active on social media. Social media AND review sites are going to create a profile for your Asian restaurant. This means you must become active on social media so you can gain control of the message. On top of this, your customers are going to be creating content about your restaurant: tweets, Instagram posts, Yelp reviews. You need to be out there to thank those who share positive content, and to try to assuage those who share the bad.
Whether your online presence is official or not, people are paying attention to it. Today more people are crowdsourcing opinions before making decisions—especially millennials, who are expected to inject an additional $6 billion into the restaurant industry in the years to come.
How do you start?
1. Claim any possible profiles
Facebook, search the name of your restaurant and see if it comes up. Most social networks will offer you an option to claim your page. Then go on review websites including TripAdvisor, Yelp, and FriendsEAT. All these sites have options to allow you to claim your page. Do this, you’ll see why it is important in a few. For any sites that ask you to create a handle, make sure that your handle is consistent throughout. How do you do this? Keep things simple. Use your restaurant name + cuisine type + City if possible. Min Jiang London is a great example. They are very clearly a Chinese restaurant in London. This will increase their chances of being found by people looking in that city.
2. Check Your Listings For Accuracy
Go through each site. Make sure all your basic info is correct: address, phone number, cuisine type, reservation links. Click through to every website. Yes, this is a tedious task, but a worthwhile one.
3. Add your Social Media Links to Your Website
You want to make it easy for people to find your social media links, so make sure they are clearly listed on the home page of your website.
4. Begin to Plan Your Content Calendar
Before you create any content, you need to understand that Social Media is not a soapbox. It is not like passing out flyers with your menu, but a way to have a conversation with your current and potential clients. This means you need to create a balanced content calendar that includes content to engage and convert your followers. This is usually known as the 80/20 rule (80% conversational, 20% promotional). What does this type of content look like? Conversational Posts: Sharing a recipe, a quote or meme. You can also share behind the scenes. Promotional Posts: New menu items, happy hour promotions, deals. Semi Promotional Posts: I count reviews only as half promotional. Why? Because this content was created by a customer or a reviewer. This content is a testimonial and testimonials can be conversational. When you share reviews, share them in a way where you thank the content creator. That way it becomes a piece of engagement with the reviewer while promoting your restaurant. In all of these types of posts, you need to develop a voice. This depends on the nature of your restaurant, but no matter what that voice is (neighborhood Chinese place, Michelin star Japanese restaurant, or fun Bahn Mi shop) it needs to be consistent and show that there are humans behind the brand.
5. Engage Your Customers
Your customers have probably been posting to Instagram, Twitter, and Facebook while you have not been on social. You will want to go back and search for those posts and engage those people. They are customers who took the time to tell the world how much they loved your food. So take a few seconds, like their post and leave a nice comment or thank you. This will notify them that you are now active on social, and if they like you enough, they may even follow you. This needs to become a daily task that can result in return customers.
6. Deal with the Negative
As you know, you’re going to get some negative comments and reviews from time to time. If you don’t address them, it shows potential customers that you either don’t care or don’t know how to handle things. It also does not allow you the chance to make things better and convert that negative reviewer into am advocate for your restaurant. Check out this handy guide on how to respond to negative reviews and negative comments on social media. The key is to respond quickly, honestly, and take the conversation off a public forum.
You’re probably thinking this is a lot of stuff to keep an eye on. And you are right. You can’t keep logging in and out of Facebook, Twitter, Instagram to then head over to Yelp, TripAdvisor, and all those review websites. This means you need the right tool. Socialdraft is this tool.
On Socialdraft you can:
- Schedule all your social media posts ahead of time.
- Duplicate posts (great for sharing good reviews & upcoming promotions)
- Check alerts that tell you whenever your restaurant has been mentioned on over 500 billion websites and social networks
- Assign tasks to your team
- Share good reviews to social media in seconds.
7. Share Exclusive Deals & Offers
People love freebies, especially when they are given just to them. This is a great way to keep your audience engaged. You can set special offers for business milestones, like when you reach your first 1,000 Instagram followers. You can also offer rewards to those who check in on Facebook. And once you are a pro at social, you should begin to think about offering a deal and sponsoring that post to maximize the views. 8. Use those Asian Cuisine Hashtags I know you already copied and saved the optimized Asian Cuisine Hashtags. Now you need to put them to use. You’re going to use those more generic hashtags we gave you BUT combine then you need to get smart. You need to combine these with more targeted hashtags. For example: Geo-Location:
Curry chicken with noodles! ??? #asianspicycurry #chicken #noodles #curry #nycfood #tasty #newforkcity #foodstagram #instafood #nomnom #goodeats #f52grams #foodie #delicious #eat #eater #eeeeeats #yummy #chinatown #summer A photo posted by Asian Spicy Curry (@asianspicycurry) on
You will want to include city and neighborhood hashtags. The reason for this is that when people are exploring Instagram for NYC, you want to make sure that you are a presence. Think of Instagram as another search engine just like Google. Tourists and locals alike will search location hashtags, and if you aren’t using them, you will never be found. These hashtags would work for a Chinese restaurant in New York example:
#NY #NewYork #NewForkCity #NYC #ChineseNYC
Trending Hashtags: You don’t want to jump on every trending hashtag, but you should make a habit of seeing what is trending so that if relevant, you can utilize these in your posts
Another fabulous @dinela course! Chef putting some finishing touches on our squid ink xiao long bao served with a spot prawn and crispy skin loup de mer. #dinela #wpdinela #spagobeverlyhills #xiaolongbao
A video posted by Spago Beverly Hills (@spagobh) on
These hashtags are for whatever is relevant at the moment. Say it’s Chinese New Year…then you want to use #ChineseNewYear. Maybe you’ve added Soup Dumplings to the menu, you’ll want to use #SoupDumplings and #XiaoLongBao. The whole idea is to help people interested in you to find you. When sharing photos of dishes, amplify their reach by adding relevant hashtags: #JapaneseFood #sushi #spicysalmonroll #pescetarian. 9. Share Quality Photos
Calling all restaurant, retail, + hospitality friends! Stop in today to enjoy our all day happy hour, happening every Monday in July. It’s all part of our Industry Insider Month — details in bio. ? A photo posted by E&O Kitchen and Bar (@eandosf) on
The cardinal sin of Social Media (especially Instagram) is posting ugly photos. Your images need to be clear, bright and beautiful. There are tons of websites online that will teach you simple tricks like the rule of thirds, so spend a little time on some smart phone camera tutorials.
8. Tag People
People love to be mentioned, as long as it is not spammy. So say you are that Chinese restaurant in NYC and you’re a few blocks from Central Park. When you share a picture of Central Park, tag that person in your post. When you share the pictures of your food that were taken by your customers (after you have asked permission), make sure to tag them. They will tell friends and your reach will grow.
These are just some basics to get you started. If you want some more tips, ask to join our Facebook group for Social Media Managers. If you’re ready to implement all this learning, then take Socialdraft for a risk free trial.
How to Manage your Social Media Accounts
Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.