What Are Facebook Author Tags and How to Use Them
You’ve written an article for publication on Facebook, and you’d like to make it possible for your Facebook readers to start following you, the author and/or business, on your company’s website or blog. No problem — because by applying the Author Tag on your blog or website, you can make it easy and simple for Facebook readers to start following you, thanks to a web development tool that links the byline in a story preview in the Facebook News Feed to your company’s Page or Profile. Let’s get down and dirty on Facebook author tags and how to use them.
HOW FACEBOOK AUTHOR TAGS WORK
Although Facebook included a post about Author Tags last month, Facebook actually released their author tags two years ago. After someone clicks through an article posted to Facebook, an association is made between byline and Page or Profile. After reading the article, the story preview will display a Follow button at the bottom of the News Feed with Facebook Profiles and a Like button with Facebook Pages. A text link to the author’s profile or Page is also displayed. People who click on the Follow or Like button will start receiving updates from the author’s Profile or Page.
Author Tags not only make it easier for people to follow the author of a business article, the tags help business writers link up with readers in conversations from those who are the most interested in the writer/business subject matter, which in turn fosters the growth of Facebook followers.
HOW TO ENABLE FACEBOOK AUTHOR TAGS
The Author Tag requires only one additional line of code in the header tag of the page needed to implement the tag site-wide. Facebook claims developers can find documentation here. For the Facebook Profile, make sure “follow” is turned on. No action is required for a Facebook Page. The Author Tags are opt-in and the Follow and Like buttons will currently display in the desktop version of Facebook.
For WordPress, go to the user profile page of your WordPress install and enter your own Facebook profile URL. The plugin will automatically add the publisher tags, image tags, a description tag, article type, and so on.