Amazing how much we’re willing to spend on handbags. The Birkin seems cheap at $120,000 when compared to Mouawad’s 1001 Nights Diamond Purse (that one costs $3.8 million). Our obsession with handbags is strong, this means that if you are selling handbags online, your audience is HUGE. Especially so on Instagram where there are over 500 million monthly active users and since it is used by
31% of American women. That also means there’s plenty of competition. The #handbag hashtag has been used over 2 million times on Instagram. That means that you need to mix it up with other types of bag hashtags to actually attract people who convert to your posts. Today, we’ll discuss how to use bag hashtags on Instagram, but first, copy the list of bag hashtags below and save them to your phone. They will be the building block to your Instagram strategy.
Instagram Bag Hashtags
#handbagsforsale #handbag #handbags #shopping #clutch #purse #backpack #envelopebag #crossbodybag #hobo #laptopbag #satchel #shoulderbag #slingbag #vintage #totebag #fashion
How to Use Instagram Bag Hashtags
Before we actually get to strategy, you need to understand how hashtags work on Instagram. Think of Instagram as Google and your hashtags as keywords. Hashtags are how you will get found by people who do not follow you. People will search Instagram for particular content. You’re going to start with the hashtags above because they are directly related to your industry. However, there is an issue with these…they’re pretty broad, right? This means that you’ll be pushed down the feed very quickly…so you need to use these and combine them with others to get the perfect mix of traffic to your posts. Let’s discuss the proper way to combine your Bag Hashtags with other hashtags to get the right eyes on your Instagram posts.
Associated Brand Hashtags
When posting about handbags, your most powerful supporting bag hashtags will be that of related brands. People are super passionate about brands, be it #Fendi #MichaelKors or even #NineWest. Wonderland, a magazine and online shop understands this. By using the relevant hashtag #Fendi, they attract the views of not just those who are interested in handbags, but by people who love Fendi and who in turn can easily convert.
Use Industry Hashtags
Sure, you can use #handbags and get in front of people browsing Instagram for handbags, but what about the people who are searching for something very specific, for example a clutch bag. They may skip the #bag or #handbag tags and go directly for #clutch…but you need to be careful here. If you check out the hashtag #clutch, you’ll see that it is very broad and includes auto, basketball, and other industries. You may want to narrow this down to a tag like #clutchbag which will narrow down your audience to a super targeted audience. The key here is to combine those broad hashtags like #handbag and #fashion with those that will bring in a very targeted audience that converts. Fashion blogger Shira Rose understands this well, and uses general industry hashtags with hyper targeted industry hashtags to get the most out of her Instagram posts.
Include Geo-Targeted Hashtags
General bag hashtags are fine if you’re a national retailer, but what if you are a local shop with limited shipping possibilities? If this is you, then you need to always include location hashtags into your Instagram posts such as #neighborhood #city #state #citynickname. This will make it so when people are browsing Instagram for your location, you have a chance to be seen by them. In Blue Handmade is very smart about their location hashtag use. They use both #northcarolina & #asheville to denote their geographic location, but also to denote that they are made in the USA. Such smart social media here.
Use Custom Hashtags
You gotta use custom brand hashtags. This can be as simple as #yourbrandname. Note how Michael Kors uses #MichaelKorsCollection on all his posts. Although he has only created 3,243 pieces of content, there are over 5,865 Instagram images using his tag. That means that his followers are so invested in his brand that they are willing and happy to push out his content for him. That’s free advertising and it’s awesome.
RELATED POST: How to use branded hashtags effectively
How to Grow and Manage Your Instagram Account
As mentioned before, the handbag market on Instagram is ripe with competition. This means that it takes more than just posting sporadically for you to get a return on investment from the network. First, you need to plan out your posts, then you need to publish them on a consistent basis, and you need to engage your audience. These things are all time consuming, but Socialdraft makes it easier. With Socialdraft, you can:
Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts by hashtags and schedule reposts to your connected social media accounts
But that’s not all Socialdraft does. Socialdraft is an all-in-one social media tool for teams. With Socialdrfat, you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
So go ahead and take us for a spin, there’s no risk. If you don’t feel we’re the right fit for you, just cancel.