You know that managing a bar is competitive. We don’t have to tell you that. You’re not the only bar in town, so your challenge (after management, purchasing, payroll, staffing, inventory, etc…) is getting people in the door. People are constantly looking for the best place where they can hang out and enjoy a drink or two while chatting with friends or new people. Bars can be lucrative, but not without business savvy and hard work. In order to stand out and ensure that your bar is always filled to the brim with customers, effective strategies have to be put in place, this includes bar review monitoring and reputation management.
The world has become reliant on the internet. It has become the first stop for people who want to get information about a business. Everyone hops on either Yelp, TripAdvisor, or their favorite local blog to figure out where they should spend their hard-earned money. There’s no doubt about this, especially for bars and restaurants. Your potential customers will hit the web to read reviews that have been posted by former clients before even thinking about coming to your bar.
If you have good reviews on the internet then chances are high that more people will go to your bar hence increasing profits. Harvard even said that “a one-star increase in Yelp rating leads to a 5% to 9% increase in revenue”. On the other hand, if there are bad comments then the opposite will happen. The business will go down and it will even be hard to retain customers. Fortunately, there is a way that you can monitor your bar’s reputation and control the online conversation about your bar.
Bar Review Monitoring
Lets’ start with Reputation and Review Monitoring. This can be a daunting task for a bar. After all, you’ve got a bar to run, underage kids trying to sneak in, and bartenders calling out. Often, you find yourself bartending with your best friend is now at the door checking IDs. That means there is no time to check Yelp and respond to reviews you got while you were filling in for your bartender. We totally understand where you’re at.
You’ve checked out online services, but they cost a fortune…and when you tried Google alerts, they brought back results that had nothing to do with your bar.
You’re probably wondering why we are recommending that you use social networking sites like Facebook, Twitter, and Instagram…well…we know you
dislike hate Yelp. How nice would it be if there was a place where you could reach your customers, chat with them, and get away from all that user-generated review mumbo jumbo?
That’s Social Media.
Facebook reviews tend to be significantly more positive than those left on regular review sites.
Twitter is a great place to advertise events, connect with suppliers (imagine if say you were running an event with Coors and they retweet your event – huge right?), and connect with your clients.
Instagram is probably the best of these networks. Since it’s a photography (and video) site, people don’t go there to rant and rave and be mean. They go there to brag about what an awesome time they had at your bar…and to take pictures of those gorgeous cocktails your bartender (or mixologist) makes.
How Can I Manage My Bar’s Social Media?
1. Schedule Your Social Media posts: Schedule posts to Facebook, Instagram, Pinterest, and Twitter. This is a great thing to do say on a Monday afternoon when it’s not too busy at the bar. Sit down for say 15 minutes and schedule 1-2 weeks’ worth of content.
2. Save Time By Duplicating posts: Say you run a happy hour every Monday night. You can create a post one time, duplicate it and schedule it so you repeat it on Mondays. This is a time saver if you ever needed one.
3. Engage: Engage your community.
4. Find Local Clients: Use Instagram search. It will help you identify people in your area, who you can interact with in order to make them into customers.
5. Get Inspired: Check out competitor feeds to get ideas on fun and engaging Social Media posts… we know you get hit with a little writer’s block from time to time.
6. Repost from Instagram to All Your Social Networks: Yup. Look for images that people post at your bar and share them with ALL your social media accounts… of course with the customer’s consent.