Social Media is ever changing. While there are blogs and websites like ours that give you tons of information, sometimes it is better to sit in room with a book in hand and no interruptions from app notifications, phone calls and emails. We asked our team to tell us what their favorite Social Media books were, what they felt were Essential Reading for social media managers, the books that gave great insights and got them ready to conquer the world of digital marketing. This is the list…if we missed your favorite, make sure to let us know what it is in the comments so we can check it out:
Best Social Media Books
We love this book because it features on the most important aspect of social – getting customers. How do you get customers? Pulizzi believes it is all about content marketing, creating content they love and want to engage with. The book takes you step by step on how to create content that is interesting and converts. It then shows you how you can use social media and email to grow and convert your audience. He also gives real life examples such as Coca-Cola and John Deere. While these companies are large, they do give you inspiration for the things someone with a smaller budget can do.
If you have ever met Gary, you know he practices what he preaches. He is always a gentleman and what he says in his book, website, and on social media he does in real life. This is one of our staff favorites, not just because of the insights, but because Gary Vee gives actual examples in the book which makes it much easier to understand the ideas behind the book. This is an absolute essential for those just getting started on Social Media.
Jab, Jab, Jab, Right Hook is the third in a trilogy about the way Social Media has grown. The first book, Crush It!, focused on content, how to create quality content, and made the case for platforms that were emerging at the time and have now become the standards in SMM. The second book, The Thank You Economy, focused on building relationships and leads into Jab, Jab, Jab, Right Hook. The new book really focuses on how to take everything that you learned in the first two, and convert your audience into sales.
It should come as no surprise, that being likeable should be a key ingredient of social media success. When you are likeable people talk about you…they recommend you. In the age of social media, these “word of mouth” recommendations are ridiculously valuable. Kerpen’s book helps you to comprehend how this type of marketing works so you can use it to the benefit of your brand of business. The book teaches you how to listen and engage your customers so they become leads, then customers, and finally brand advocates.
Lee Odden’s book is a simple to understand guide to bring together Social Media, search, and content marketing to make your brand relevant, easy to find, and engaging. There are great tips on planning and tactics to help you get a better ROI from your digital and traditional marketing practices. The book will walk you through how to come up with a good search strategy, a solid Social technique and how to use content marketing to assist in both these incentives. Odden suggest that all brands and businesses focus on the customer and we think that is a good start to a winning strategy.
Guy Kawasaki and Peg Fitzpatrick make things simple and honest in this collaboration. Guy is the former evangelist for Apple and one of the foremost figures in Social Media marketing. He collaborated with Canva’s Peg Fitpatrick for what we consider to be required reading for SMMs. What we like best about this book is that there are over 100 actionable tips that you can easily implement into your social media strategy to get more targeted followers, optimize your social media accounts, and reach your Social ROI.
Social media is no longer in its infancy. It is now a vital marketing tool that seems to be in every aspect of our lives. Kim Garst shares her personal tips and tricks to help you become an authority in Social media. This is a bit different from the other books that we’ve listed since it is not a “how-to” on social media but teaches how to build good social media accounts that attract the right type of followers.
This book challenges contemporary media, and explains how there’s no longer a corporate monopoly on media distribution. As a result, content is more evenly distributed. The authors compare centralization with “spreadability” in which content is widely distributed through both formal and informal networks, some approved, many unauthorized.
Author Erik Qualman believes that to succeed, you need adapt your leadership skills to a digitally open world. Qualman uses the acronym “stamp” to emphasize five steps to establish your leadership.
Simple: success is the result of simplification and focus
True: be true to your passion
Act: nothing happens without action–take the first step
Map: goals and visions are needed to get where you want to be
People: success doesn’t happen alone
Best selling author Jason McDonald points out that both small and large businesses can leverage social media for free marketing opportunities. McDonald’s book is a Social Media Marketing Workbook, with a step-by-step guide on how to market your business on social media. The book has up-to-date information on how to market on all of the major social media platforms, and includes:
Facebook Marketing – Facebook for Business
LinkedIn Marketing – LinkedIn for Business
Twitter Marketing – Twitter for Business
YouTube Marketing – YouTube for Business
Pinterest Marketing – Pinterest for Business
Yelp / Local – Marketing via Yelp, Google+ and other local review sites
Epilogue – the “new” kids on the block of Snapchat and Instagram
Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, provides a step-by-step guide for building and expanding a powerful social media platform. Hyatt explains that you need two must-have assets: a compelling product and a meaningful platform. Hyatt discusses what other creative people like public speakers, entrepreneurs, and musicians are doing to attract customers in the marketplace. Hyatt also provides guidance for expanding your own platform along with tips on measuring your success.
How to Manage your Social Media Accounts
Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.