Black Friday Hashtags and Social Media Tips for the Holiday

August 8, 2016

How to use Black Friday Hashtags to get the most engagement and conversions

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What’s This?

Black Friday is the start of the big retail season. In truth, the season starts way before that, and if you are a retailer or small business marketing for Black Friday you need to start thinking about your strategy way before that. Today we’ll discuss how to use Black Friday hashtags on Social Media (particularly Instagram) to build excitement and get people to buy your products. But, before we get to that, take a few seconds to copy and save the following Black Friday hashtags. They are optimized to get you the most eyeballs on your Instagram posts.

Black Friday Hashtags 

#Blackfriday #Blackfriday2014 #Blackfridaysale #Blackfridayshopping #Blackfridaydeals #Socialdraft #Blackfridaybonus #ShoppingDay #Shoppingtime #Deals #Sale #Bigsale #Fashion #Shopping #ShopTilYouDrop

Let’s discuss how to use your hashtags, then we can get into some really cool ideas for you to use along with your Black Friday hashtags on your Instagram posts.

Promotional Hashtags

Sure, you’re going to use more general hashtags like the ones listed above (#BlackFriday), but you want to be a sniper. Why? Because you want to aim to get the attention of the people who are really going to come into your shop or log onto your website to buy your stuff. Also, Black Friday is a great time to brand yourself. You may not be Kohls, but you can learn from their social strategy after the holiday.

About 8 months ago (Dec & Jan), Kohls announced a sweepstakes that became a complete social media success. They announced that people who retweeted their favorite Kohl’s ite, using the hashtags #KohlsSweepstakes or #BlackFriday could win small prizes such as tickets to the Star Wars movie, but that there would be a grand prize, a chance to win all the 30 featured gifts from their Black Friday Guide. This promotion earned them over 112,000 tweets just in the first three days.

Maybe your shop can’t give away items, but you could ask customers to share their favorite item from your shop (using your branded hashtag #StoreNameSweepstakes) to either Twitter or Instagram for a discount. This helps you in two ways. First, these people will be a marketing army sharing your merchandise to their local circle. Second, they will be getting a discount, so that’s pretty much a guaranteed sale.

Branded Hashtags

Maybe you’re not running a promotion like the one above, and you just need to spread the word that you have the hottest item in stock. Make sure to use that branded hashtag so that you come up on the feed when people search. Otherwise, you’re not giving yourself a chance.

Competitor Hashtags

This one is a bit sneaky, but…all is fair in love & business. Your customers may be shopping your competition. This means they may also be searching for your competition on Instagram and Twitter. Go ahead and drop their hashtag on your image. For example, Hollister was the number one brand on Instagram last year during Black Friday. If you sell a similar product, drop the #Hollister hashtag on your images to drive more eyes towards your products.

BLACK FRIDAY INSTAGRAM POST IDEAS

Update Consumers & Get Them Excited

This is a basic for social media, but something worth a reminder. Make sure you use your social networks to let potential buyers know about deals, hours, etc. Go a step further. Tease your followers a bit. Macy’s did this in 2014. They started revealing one of their best deals on a daily basis on Instagram. Great way to get your customers to come back to your account, engage them, and re-market them. In this case, Macy’s kept things simple with one single hashtag, #BlackFriday.

Create a Deal Flipbook

Use an app like PicFlow, Flipagram, or Slidemaker to create a video flipboook of the items that are on deal, something like a 10 for $10 with the discount code at the end so that you can get your customers excited about those #blackfriday deals.

Offer Instagram Exclusive Deals

Tell your customers to follow you on Instagram and DM you for special deals and coupons for the Black Friday holiday.

Create an @tag Referral Program

Ask followers to tag a friend to get a DM with a special discount code. This will make it so their friends come in and tag their friends allowing you to capture more leads.

Run a Hashtag Giveaway

Ask your community to post a photo the week before Black Friday and to add your custom Black Friday Hashtag to it. Then you can pick one or multiple winners from the submissions. Make the prize something exciting and worthwhile so you get good participation. Each picture is a proof of purchase & a free piece of advertising.

THINGS TO DO ON INSTAGRAM BEFORE, DURING & AFTER BLACK FRIDAY

Now that you have your Black Friday Hashtags, you need to take care of a few more things. Instagram recently implemented an algorithm that penalizes accounts that aren’t consistent and don’t get too much engagement. Socialdraft is an Instagram tool you can use to help you with getting an ROI from your Instagram account.

Engage Your Customers

This may sound counter intuitive, but some brands and businesses will be able to pull this off. There tends to be some fatigue around Black Friday. People do get tired of all commercialized nature of the Black Friday holiday. Businesses who take the time to listen to their community and engage them in real-time chat have a lot to gain in the long run. This is something you should do on a regular basis. Just search a hashtag that is related to your business and like the posts & follow the content creator. This acts as a reverse link. They’ll want to check out who you are and follow you.

Monitor Your Brand

You need to listen. It is probably the most important skill of Social Media. So take a few minutes per day to check out what is being said about your business on Social Media. These opportunities could not come around again, so you want to be specially vigilant around the holiday. You can use a tool like Socialdraft alerts or Socialdraft Photos to stay abreast of your business mentions.

If someone mentions you or the products you are selling, make sure to take time to like, comment, and engage. You show that your brand is human and that it cares.

 

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