It’s kinda crazy to see how many small businesses are still ignoring video marketing. It is perhaps the hype that came with social networks that caused mom & pops to ignore this incredibly powerful marketing too. However, you should stop ignoring video and both embrace it AND incorporate into your social media efforts.  Video becomes more […]

St. Patrick’s day may have started off as a celebration of one of the most favored Saint, but now it has become a huge marketing opportunity for all types of businesses including bars, restaurants, breweries, and – of course – any retailer that sells green apparel. Today we’ll discuss how to market your Instagram posts […]

As you and million other brands and businesses are aware, the Super Bowl is a huge marketing opportunity. Today we’ll discuss your Super Bowl Hashtags for Instagram and how to use them, but before we do, you need to click thru and read why you need to be careful when marketing on Social Media during the […]

Social Media is no longer new and smart business owners who market their companies online are always on the lookout for tips on how to maximize the efficacy of social media posts. Besides remembering to always employ the posting fundamentals, such as providing unique and resourceful information, empowering readers with valuable insights, and maintaining a […]

In order to grow your small businesses and stay competitive, your company should utilize tool available. This includes social media sites including Pinterest. Sure, you’re familiar with Pinterest, but do you really know what it is? Pinterest is a free visual discovery tool used to collect ideas for projects and interests. Pinterest users upload, save, […]

 Although the Chinese New Year starts officially on February 5th, 2019, and ends on February 19th, the celebration actually begins on January 28th, and last until New Years’ Eve. That means that if your business is at all related to Chinese New Year, a Chinese demographic, or if you are creative enough that you can market […]

Loyal customers are the most important to your business for many reasons. Retaining existing customers is significantly less expensive than acquiring new ones, in fact, some studies claim it costs 6 to 7 times more to acquire a new customer than to keep an old one. On top of that, loyal customers are more likely […]

You’ve heard about Pinterest. Heck, it’s one of the most powerful social networks and compared to the rest, it’s been pretty much scandal-free since it’s founding in 2010.  You know it’s good for building links and increasing web traffic, but you’ve been overwhelmed lately and really don’t want to start working on another social network. […]

Valentine’s Day is a big day for business. As a matter of fact, the average annual consumer spending on this day of love is 19.7 billion dollars on average. This means that 54.8% of consumers will spend an average of $146 on just flowers, candy, and apparel. Needless to say you NEED to market yourself […]

If you own a bar or restaurant, you’re probably looking for every (affordable) advantage to get your name out there. Chances are you are using Facebook and getting frustrated at the lack of reach, Twitter and frustrated at the lack of return on investment, and Instagram – loving it…but worried that it will turn into […]