The wine industry is ridiculously competitive and the sales process is tedious. There are visits to wine shops, education to each customer that walks into a shop, and competition from online shops. Smart wine pushers can reap the rewards of a good Instagram strategy. It’s not just about posting pretty pictures though. You need to […]
With over 250 million monthly users, Pinterest is an extremely effective marketing tool on social media. Additionally, 77.4 million Pinterest users are in the US. Pinterest marketing is an excellent way to drive traffic to your blog or website. But if your Pinterest marketing campaign has become too time-consuming, we’ve put together valuable tips that […]
Promoting your brand on social media involves managing several social media platforms. This can be a time-consuming task, but with the right tools you can save quite a bit of time. If Pinterest is one of the social media platforms you are using to promote your business, we’ve put together 20 Pinterest tools that will […]
Search engine optimization is (admittedly) a significant challenge for most every business owner, entrepreneur, and marketer out there today. It requires tons of knowledge, or a big load of money to hire a specialist. It’s not that the fundamentals of success with search engine optimization are all that challenging – honestly, figuring out how to […]
The video and photo sharing platform, Instagram, has proven to be a very valuable addition to the social networking arsenal. Not only does Instagram generate a huge amount of traffic, Instagram’s engagement rate far exceeds that of Facebook and Twitter, which is why over 85 percent of top brands are regular users. This means that […]
Twitter is the place where we all go to air our grievances and push out our opinions. You as a marketer should absolutely take advantage of this. People love to give their opinions, and Twitter has an awesome tool to help you ask them what they think (and to help you get tons of engagement). […]
The use of hashtags has become a permanent part of social media, and is used by major brands in their ad campaigns; their usage has even extended to text messages, chats, and advertisements. Hashtags categorize content on social media, and in turn, allow people to discover your brand’s specific content and the varied interests of […]
You’ve just picked up a new social media client. Maybe you’ve been focusing on just one industry. Maybe you have not. Before you start creating social media posts and interacting you need a plan. You need to know where you stand, what your goals are, and where you need to be. But you also don’t […]
Restaurants can benefit significantly from being active on social media. Social Media is a great vehicle to be discovered by new clients, to reach out to customers who would never have known about your restaurant, to build loyalty in current clients, and it is a fantastic customer service platform. It can also detract attention from […]
Social media has become a staple component in not only marketing and promoting your brand, but also in handling communications related to customer service issues. These days customers and potential customers are more inclined to make contact with a company on Twitter or Facebook, rather than a website. It’s much easier to find a business […]
