Creating content to drive social media engagement is a tricky business, requiring a balance between purely promotional content and content that will engage and provide ongoing value to your audience (aka – the stuff that makes you money). Social media engagement can be a cornerstone of successful businesses, with a majority of sales coming either […]

Social media marketing is a job description that most people had never even heard of ten years ago. Why is that? Mostly because it did not exist. Today, although most people know that there is a position called “Social Media Manager”, they are confused as to what an SMM is. Most business owners aren’t really […]

A blog is a great tool. Anyone who feels like they have something to say can start one, and some of the best blogs generate millions of views and visitors per month, offering significant opportunities for monetization. The thing most people don’t tell new bloggers is that no matter how good your content is, it’s only […]

Simply put, Twitter is all about content, engagement, and optimization.  Since Twitter is limited to 280 characters, every single space has to serve a purpose, adding to a well-constructed idea.  In addition, contrary to the limited space, what Twitter most excels at is in creating the perception of a narrative those individuals who subscribe can […]

You have been working hard and finally, you feel like you have a strong social strategy. You’re feeling ready to work on interactions, but how do you decide who to interact with? The answer is customers and influencers. You know who your customers are, but now you’re asking yourself: what exactly is an influencer? Today […]

nstagram When it comes to promoting your brand, Instagram should be an integral part of marketing your business. Because besides Instagram’s popularity with the younger millennial market, and its 500 million active users, Instagram’s unbelievably high level of engagement far surpasses that of Facebook and Twitter. How can you make sure that your time on […]

With countless social media platforms making their debut (Facebook, Twitter, Pinterest, Tumblr, and the new defunct Google+ and YikYak)  few have managed to hold onto the public’s imagination for any amount of time.  Instagram has managed to become a juggernaut in the field, constantly adapting to meet the needs (and desires) of its audience, even […]

Regardless of popular opinion, Twitter is still a powerful social media platform…if you know how to use it properly. It is still possible for your brand or business to gain solid numbers of followers who can be converted into customers. However, it won’t just happen if you put Twitter on autopilot. Use a social media […]

Although today is officially George Washington’s Birthday, we all know the day as President’s Day. This federal holiday means plenty of people have the day off…and that means potential business for you. That means that you should be promoting your sales and specials on Instagram. But, before you do, take a few seconds to click […]