Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 […]
Since the NFL is known to be sue happy with small businesses, bars, restaurants, and caterers that use the term “Super Bowl” on marketing materials, we decided to research the topic so marketers would know how to get around this issue. We’ll break down the Social Media Rules for the Super Bowl so that you […]
The number of people fired over social media gaffes is rising, and many employers look closely at a job candidate’s online presence before making a decision. Yes, social media can ruin your life. According to a survey from CareerBuilder, 39% of employers dig into candidates on social sites, while 43% said they had found something […]
Social media is a great tool for marketing, but it can also be a great tool for link building. The whole purpose of link building is to increase the number and quality of links to either your website or your social media accounts so that your audience can take whatever action you desire. For the most […]
In 2014, Facebook launched its Facebook Places Directory. It’s basically a play on local to compete with Google, Yelp, and TripAdvisor (as well as to keep people on site and grab some more local ad dollars). If you are a local business, it makes sense now more than ever to make sure that your local […]
We know that running a restaurant is not easy. Profit margins are low, business is seasonal, and having one person (or two) call out can make things incredibly difficult. You’re always spending time with vendors, dealing with online reviews, and on top of that, you need to deal with reservations. Sure, technologies like those offered […]
With over 1 billion monthly active users, Instagram is still one of the fastest growing social media platforms, with over than three times the monthly active users on Twitter. Instagram is powerful since it does not restrict brands and businesses from directly engaging their target audience. Today, we will discuss updated Instagram statistics and then […]
By now you probably know that Facebook admitted that pages that do not advertise will lose out on visibility. That being said, brands and businesses should not ignore Facebook as a marketing platform. It is still valid, it is still being used, and it is still possible to get organic engagement…it just takes a bit […]
Here’s a recent comment from a user wondering about whether they should buy Tripadvisor Reviews. “I run a small B+B in Mexico. I’ve bought Tripadvisor reviews in the past. It’s expensive and they’ve removed a few. What are the best tips to keep me in the 4 – 5 star ranking?” Let’s take […]
