WOW!!!! Instagram has exploded in popularity. There are now more than 500 million daily active users. Brands and businesses have noticed and now they want help with increasing their reach on Instagram. It is also one of the world’s largest mobile ads platforms, and Instagram ads are available globally for all businesses — no matter […]
You have made a commitment to yourself that this year you will create content for your website to provide value to and to attract more customers. But you already know that just creating the content doesn’t mean they will see it. That means that you also need to come up with ways to expand reach […]
While the chatter out there is that Twitter is dying, there is still plenty of business to be done through the network. Twitter is very much still a viable social network and it is people’s favorite platform for customer support. Your customers are on Twitter. Today, we will discuss why Twitter is still viable, who […]
Instagram is hot, and captioning your Instagram photos can determine whether you’re going to get likes or whether your message falls totally flat. If you think that Instagram is “just” a visual platform, you’re missing at least half of the picture. Captions are just as important as imagery in determining whether or not your audience […]
You may have heard that your brand or business needs to be active on all forms of social media but the list is exhaustive and growing all the time. Let’s face it. If you are a small to medium business, a freelancer, or just are on a tight budget…this is just not going to happen. […]
You’ve spent hours figuring out keywords, writing articles, adding images, and now it’s crickets….maybe 10 views a month on those gorgeous 500+ words of original content and those gorgeous images you spent hours creating on Photoshop. Why? Because you have to go out and get eyes on your material. You need to promote your content […]
There are plenty of ways to kill your social media reach. One sure way to do this is to have your accounts go into dormancy. What is dormancy? Dormancy is when a social media account that has not posted within a given set of time. Dormancy has immediate negative effects on your social accounts including but […]
Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 […]
Since the NFL is known to be sue happy with small businesses, bars, restaurants, and caterers that use the term “Super Bowl” on marketing materials, we decided to research the topic so marketers would know how to get around this issue. We’ll break down the Social Media Rules for the Super Bowl so that you […]
The number of people fired over social media gaffes is rising, and many employers look closely at a job candidate’s online presence before making a decision. Yes, social media can ruin your life. According to a survey from CareerBuilder, 39% of employers dig into candidates on social sites, while 43% said they had found something […]
