By now you know that Facebook is almost always pay-to-play. While this is true, it does not mean that you can ignore the platform for marketing. It is incredibly effective, and although organic reach and engagement rates have been declining since 2014 (it had dropped to 6% – a decline of 49 percent from peak levels […]
So you want to buy some reviews for your business from Yelpers. You know customers are constantly searching for reviews before choosing where to spend their cash. You know that if you have a 4-star review it’ll drive more “boots” into your business. Problem is, right now you have a 2-star review and you’re “dead […]
If you have ever lived in the US, you know that everyone eagerly awaits the mos famous weather man on February 2nd. His name is Punxsutawney Phil (there’s also Staten Island Chuck and Malverne Mel) and each year, this woodchuck sneaks out of his resting place. If he sees his shadow, it is said that winter […]
It’s kinda crazy to see how many small businesses are still ignoring video marketing. It is perhaps the hype that came with social networks that caused mom & pops to ignore this incredibly powerful marketing too. However, you should stop ignoring video and both embrace it AND incorporate into your social media efforts. Video becomes more […]
St. Patrick’s day may have started off as a celebration of one of the most favored Saint, but now it has become a huge marketing opportunity for all types of businesses including bars, restaurants, breweries, and – of course – any retailer that sells green apparel. Today we’ll discuss how to market your Instagram posts […]
As you already know, Pinterest allows users to upload and manage images known as pins, and other media content through collections known as pinboards. Pinterest also allows companies to create pages to promote their businesses online which can serve as a “virtual storefront.” Pinterest has HUGE potential for small business marketing, but only for those […]
As you and million other brands and businesses are aware, the Super Bowl is a huge marketing opportunity. Today we’ll discuss your Super Bowl Hashtags for Instagram and how to use them, but before we do, you need to click thru and read why you need to be careful when marketing on Social Media during the […]
Social Media is no longer new and smart business owners who market their companies online are always on the lookout for tips on how to maximize the efficacy of social media posts. Besides remembering to always employ the posting fundamentals, such as providing unique and resourceful information, empowering readers with valuable insights, and maintaining a […]
In order to grow your small businesses and stay competitive, your company should utilize tool available. This includes social media sites including Pinterest. Sure, you’re familiar with Pinterest, but do you really know what it is? Pinterest is a free visual discovery tool used to collect ideas for projects and interests. Pinterest users upload, save, […]
Link Building Strategies For Small Businesses
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Among the many promotional strategies involved in marketing a small business on the web is link building. But before we discuss link building strategies, let’s explore the nature of links and link building. In the context of our discussion, a web “link” connects a piece of text or another item in an electronic document to a […]