The number of people fired over social media gaffes is rising, and many employers look closely at a job candidate’s online presence before making a decision. Yes, social media can ruin your life. According to a survey from CareerBuilder, 39% of employers dig into candidates on social sites, while 43% said they had found something […]

Social media is a great tool for marketing, but it can also be a great tool for link building. The whole purpose of link building is to increase the number and quality of links to either your website or your social media accounts so that your audience can take whatever action you desire. For the most […]

In 2014, Facebook launched its Facebook Places Directory. It’s basically a play on local to compete with Google, Yelp, and TripAdvisor (as well as to keep people on site and grab some more local ad dollars). If you are a local business, it makes sense now more than ever to make sure that your local […]

We know that running a restaurant is not easy. Profit margins are low, business is seasonal, and having one person (or two) call out can make things incredibly difficult. You’re always spending time with vendors, dealing with online reviews, and on top of that, you need to deal with reservations. Sure, technologies like those offered […]

By now you probably know that Facebook admitted that pages that do not advertise will lose out on visibility.  That being said, brands and businesses should not ignore Facebook as a marketing platform. It is still valid, it is still being used, and it is still possible to get organic engagement…it just takes a bit […]

Businesses and brands want to make the most out of most holidays on Social Media. They are absolutely great opportunities to build relationships, get conversions and sales…but some holidays need to be treated with respect and care. Just as you need to be careful with Social Media on Memorial Day, you need to think about the […]

Here’s a recent comment from a user wondering about whether they should buy Tripadvisor Reviews. “I run a small B+B in Mexico.  I’ve bought Tripadvisor reviews in the past.   It’s expensive and they’ve  removed a few.   What are the best tips to keep me in the 4 – 5 star ranking?” Let’s take […]

By now you know that Facebook is almost always pay-to-play. While this is true, it does not mean that you can ignore the platform for marketing. It is incredibly effective, and although organic reach and engagement rates have been declining since 2014 (it had dropped to 6% –  a decline of 49 percent from peak levels […]