Choosing the appropriate music for your restaurant is as vital to successful dining as a quality soundtrack is to a winning motion picture. Music also plays a unique role in influencing customer turnover rate, and individual buying decisions at each table. According to research, up tempo music increases customer turnaround in restaurants, and slow music […]

Facebook ads BIGGER than ever!!!

April 9, 2014       Facebook

Looks like Facebook is really looking to monetize. First, they admit that pages that don’t advertise will lose out on organic reach…and now they announce that the ads on their site will be much bigger. Interestingly enough, Facebook has been threatening a pages layout change for the past couple of weeks. Could be this new […]

Why Customer Data Will Make or Break Your Business

April 9, 2014       Published

In 2011, Hewlett-Packard considered downsizing its struggling PC business in favor of investing more heavily in software. The company determined there was better potential for growth in software than personal computers. Marc Andreessen, co-founder and general partner of the venture capital firm Andreessen-Horowitz, suggests software is revolutionizing the business world. Andreessen, who also co-founded Netscape, […]

April 2014 New Twitter Layout

April 8, 2014       Published

Twitter’s new layout is looking quite a lot like Facebook today…and we like it (although we’re sure lots of people won’t – people who have been switched over are already complaining). It seems to have rolled out for some accounts and not for others…apparently the change will hit all Twitter users within the week. Looks […]

How to Increase Organic Engagement on Facebook

March 28, 2014       Facebook

By now you probably know that Facebook admitted that pages that do not advertise will lose out on visibility.  The social giant basically told brands that they must advertise in order to have their posts seen. But all hope is not lost. There are a few simple steps you can take to help your organic […]

Facebook Update Will Post to @Mentioned Pages

February 26, 2014       Facebook

Facebook has recently made an update that will be super beneficial to brands looking to spam get more reach and ride on bigger brand’s coat-tails. As of yesterday, when a Page tags another Page in a post, that content will most likely be seen by followers of BOTH PAGES. From the Facebook News feed: “Now, when a […]

Facebook Algorithm to Penalize “Text Only” Posts

January 22, 2014       Facebook

If you have a Facebook fan page for your business, take heed: NO MORE PLAIN TEXT POSTS!!! Chris Turitzin, Facebook’s News Feed Ranking Product Manager has announced that text updates will be downgraded since they don’t perform as well on the news feed. He stated that “page admins can expect a decrease in the distribution of their text […]

No More Facebook Sponsored Stories as of April 9

January 10, 2014       Facebook

According to Facebook, “Sponsored stories are messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.” In human terms, if a Facebook user likes your company’s product or checked into your local business, the action […]

Why Every Bar & Restaurant NEEDS Pinterest

January 3, 2014       Pinterest

If you own a bar or restaurant, you’re probably looking for every (affordable) advantage to get your name out there. While you may utilize social media monitoring (maybe even Socialdraft) and marketing, there’s a good chance you’re not full utilizing Pinterest. Continue reading to discover why you should. How Can Pinterst Marketing Help My Restaurant […]

Facebook Advertising for Small Business

December 27, 2013       Facebook

If you run a small business like a restaurant, flower shop, or dentist office you’re probably well aware of the benefits that can come from social media advertising. Everyone is on social media these days, after all. So it makes sense that your business should have a presence there as well. However, if you’re like […]