Most of us equate social media with platforms like Facebook and Twitter, but there are several popular Social Networking Sites that resonate with the public. Google Plus is the second-largest social networking site in the world after Facebook, and a Google Business Account provides a consolidated suite of tools for business owners. Today we’ll break […]

One of the most significant aspects in marketing your brand is knowing precisely who to market to. In other words, knowing who your target audience is. Because all the time, money and resources you invest in marketing are wasted if you’re not directing your ad campaign to those who have the highest probability of purchasing […]

For those that may not be aware of this Save-on-Facebook feature, if you find informative posts while scrolling through the Facebook News Feed, there is a way to save posts, including links, places, movies, music and events that interest you so you can access them another time. It’s a great tool for social marketers who […]

One way to organize and view the content you’re interested in on Facebook is to create interest lists. You can create your own interest lists based on the things you care about, or follow other people’s lists. Either way, it’s an easy way to curate your feed, and the content you want to follow. It’s […]

Emoticons, short for emotion icon, is a representation of a facial expression (smile or frown) created by typing a sequence of characters, such as “:-( and :-).” In 1982, Carnegie Mellon University professor Scott E. Fahlman claimed he was the first to use three keystrokes — a colon followed by a hyphen and a parenthesis […]

UPDATED 11/24/16) If your business is not yet on Instagram, you are missing out on HUGE opportunities. It’s growing by leaps and bounds and engagement there seriously trumps anything seen on Facebook, Twitter, or Pinterest.  After Instagram launched a People tab on the Explore page (UPDATE 6-25), which highlights interesting accounts to follow, people questioned the […]

Who would have dreamed you could DOUBLE YOUR REACH ON FACEBOOK with a few taps on an Apple Watch? While the Apple Watch “Glances” feature gives you real-time views of the information you check most often, be it the weather, stock quotes, or upcoming calendar events, there is actually nothing inherent in the Apple Watch […]

You know the importance of backing up the data on your computers. You probably back up your data to an external hard drive, or online services such as Carbonite, Drop Box, CrashPlan, and Mozy, among others. But what about data on your social media accounts like Facebook, LinkedIn, Twitter, and Pinterest? Besides pictures and videos, […]

We all know the importance of backing up the data on our computers. Many of you probably back up your data to an external hard drive, or online services such as Carbonite, Drop Box, CrashPlan, and Mozy, among others. But what about data on your social media accounts like Facebook, LinkedIn, Twitter, and Pinterest? Since […]

Most of us are compelled to backup the data on our computers. And many backup data to an external hard drive, or online services such as Carbonite, Drop Box, CrashPlan, and Mozy, among others. But now that social media plays such a vital role in promoting and marketing, backing up data on social media accounts […]