Instagram has finally included the ability to go back and edit captions after photos have been posted. This feature was one of the most requested updates asked from Instagram users. This update allows users to change captions, correct typos, or add additional information. You’ll find a new “Edit” option in the menu beneath your image. […]

Of the various social media platforms available to promote restaurants and businesses, Twitter is among the top three referrers of web traffic. Twitter can be an incredibly powerful marketing tool for restaurants, but because of the real-time aspect of tweets, Twitter can also have wicked repercussions for restaurant owners not paying attention. According to new […]

With posts on Facebook reaching fewer and fewer users, everyone is striving to find ways to expand their reach. Posting photos is one way to drive engagement on Facebook pages. And some marketers believe using multiple images in a Facebook post may increase Reach even further. However, according to Buffer’s Kevan Lee, when sharing content […]

Most businesses using Facebook on a regular basis to promote their company know by now that posts on Facebook continue to reach fewer and fewer users. With Facebook’s organic reach rapidly in decline, some experts claim it will eventually plunge to virtually nothing. This realization has driven marketers to devise experimentally creative ways to reach […]

In order for business owners to successfully market their goods and services on the Internet, they need to understand the social media landscape, along with all the associated esoteric terms. For example, there are dozens of Facebook metrics, but even the most popularly used metrics are largely misunderstood because they don’t mean what people think […]

One distinct way brands can network and discuss shared interests with employees, customers, or potential customers in real time is to participate in Twitter chats. A Twitter chat is a pre-arranged chat on Twitter through Twitter updates that include a predefined hashtag for each tweet to connect tweets together in a conversation. Twitter chats are […]

For businesses that advertise on Facebook, it’s important to be able to determine the number of paid versus organic activities on your page in order to accurately measure organic growth. And since organic growth reveals successful tactics for building your audience, it can also be used to calculate your Facebook advertising budget. According to Facebook, […]

Based on information gleaned from News Feed optimization service Edgerank, the Facebook algorithm that decides which stories appear in each user’s newsfeed, of 50,000 posts by 1,000 Pages, organic reach per fan has steadily declined as shown below: Feb 2012 = 16% Sept 2013 = 12.60% Nov 2013 = 10.15% Dec 2013 = 7.83% Mar […]

One of the most effective ways to get the maximum bang for your buck out of your advertising dollar is to target ads to the demographic most likely to purchase your product or service. With Facebook’s recent launch of what the company calls hyper-local advertising, brick-and-mortar businesses can target ads to anyone who lives within […]

Facebook’s algorithm analyzes a ridiculously large amount of data in order to decide what content from pages you have liked or followed is shown on your newsfeed. In the early days of Facebook, the more successful a post was, and the more popular its creator, the more likely a viewer would be exposed to the post.  The […]