Google Authorship linked content you create with a Google+ profile. But at the end of August, John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup. “We’ve been doing lots of work […]

Some well-known public figures and Pages with large followings such as celebrities, journalists, government officials, popular brands, and businesses, are verified by Facebook for authenticity which is signified by a blue badge next to a verified profile or Page’s name. Today we’ll discuss the process on how to Verify Your Facebook Page. Verify Facebook Fan Page […]

Creating events on Facebook can be a powerful and affordable way to market your business event. To create your own event, add the Events App to your Facebook Page. Here’s a cheat sheet, courtesy of Amy Porterfield: Facebook New Ad Format To Promote Events 1. Click the Edit Page button at the top of your […]

One way to promote your business and build support for your band is to create a Facebook fan page. A fan page differs from a personal Facebook profile because fan pages are visible to everybody on the Internet. Anyone on Facebook can connect to and receive updates from a page by becoming a fan.  Share […]

Among the many policy changes, Facebook has recently implemented is something called click-baiting. “Click-baiting” is when a publisher posts a link with a headline that encourages people to click for more information, without telling them much about what they will see. Facebook claims posts like these garner many clicks, which in turn get shown to […]

Since internet users continue to spend more time with social media sites than any other type of site, social media has proved to be an excellent online tool for restaurants and small businesses to gain exposure, cultivate relationships, and communicate with their target audience. The benefits of social media have extended beyond social sharing to […]

When it comes to your company’s Facebook page, likes and quality content serves as the booster fuel to generate greater reach and exposure with your targeted audience. For every 1,000 people who have liked your Facebook page, your company’s updates will be published on 1,000 news feeds where fans can like your content and share […]

One of the most powerful ways to expand your company’s reach and generate trust and credibility in your business is by including well-written, quality information on your website or blog. The objective is to provide useful knowledge that sparks interest in potential customers seeking more information about your niche product. The Secret To Creating A […]

A classic example of the power social media wields over businesses involves an incident with the Union Street Guest House in Hudson, New York. Recent media coverage revealed that the hotel fines couples $500 for every negative review posted any where online by one of their guests. Since a negative review on websites like Yelp […]