Facebook recently announced an important change to its Platform Policies, and developers have until November 5, 2014, to comply. Facebook will ban incentivizing people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. Facebook’s […]

As experienced Facebook users know, the more “Likes” a company’s Facebook page has, the more exposure and reach a company gets. If your business page has 1,000 fans — people who have liked your Facebook page — your updates will be published on 1,000 news feeds where fans can like your content, and share it […]

In order to maintain a competitive advantage, many small business owners have stepped up their efforts to collect and collate customer data so they can rapidly anticipate customer needs and provide them what they want. And the speed and quality of data collection has vastly improved because affordable software, such as the kind used by […]

LinkedIn is a business-oriented service used for professional networking, and is the world’s largest professional network with 300 million members in over 200 countries and territories around the globe. You can use LinkedIn like a live networking event and introduce yourself to others, make new friends, and start helping more people connect. And by accepting […]

There are many reasons why social media is the perfect promotional web tool for restaurants, but one that stands out is that social media has become increasingly obsessed with food. With social media, restaurants can gain exposure, cultivate potential customers, and instantly communicate with current customers. Surprising Restaurant Social Media Uses Customer Service In fact, […]

Twitter is an effective social networking tool for developing leads and communicating with customers. And Twitter, along with Facebook and Pinterest, is among the top three social media platforms generating web traffic. But as Omkar Mishra with Digital Insights points out, until recently, Twitter account holders had to rely on third party apps to measure […]

With over 540 million monthly active users, Google Plus is the second-largest social networking site in the world after Facebook, and is a great way to connect with prospective customers. Since the Google Plus audience spends more time reading Google Plus entries than those on Facebook and Twitter, Google Plus is the most advantageous social […]

Facebook is an excellent tool to help increase brand awareness and attract potential customers for small businesses. A well designed Facebook page helps to gain exposure, cultivate relationships, and communicate with your target audience. We have featured many instructive and helpful Facebook articles on Socialdraft. One of the most noteworthy Facebook topics include “Engagement,” which […]

Twitter is a formidable tool in the social networking landscape. According to one study, Twitter is among the top three referrers of web traffic, along with Facebook and Pinterest. Most small business owners who have used Twitter to market their brand are familiar with basic Twitter strategies, such as following those who have positively mentioned […]

For restaurants suffering from a decline in same-store sales and rising food costs, providing a takeout service is a great opportunity to increase revenue. Since you already have the staff, the recipes, the kitchen space, and customers, establishing a takeout service can add an additional revenue stream without significantly raising your standard cost of operation. […]