With sharp declines in same-store sales in both casual dining and fast-food restaurants, this year has been challenging for many restaurant owners. As a result of a drop in customer traffic, and rising food costs, restaurant owners are searching for ways to trim costs and increase sales. Some restaurants are broadening their menus and experimenting […]

During the first quarter of 2014, same-store sales in casual dining and fast-food restaurants were impacted by adverse weather conditions, stagnant unemployment rates, and shrinking GDP. “The weather was terrible, but also economic activity was slow,” said Malcolm M. Knapp, founder of industry data tracker Knapp-Track. “It wasn’t that people just didn’t go out to […]

Near the beginning of this year, Facebook’s organic reach declined 49 percent from peak levels in October 2013. And for large pages with more than 500,000 Likes, organic reach hit 2 percent. According to News Feed optimization service Edgerank Checker of 50,000 posts by 1,000 Pages shows organic reach per fan (median) has steadily declined: […]

In today’s competitive world of online marketing, the complexity of managing your company’s web presence — websites, blogs, a YouTube channel, Pinterest, Facebook, Twitter, Instagram, videos, infographics, slideshows — may at first appear to be a daunting task fraught with intimidation. Harness the Successful Marketing Secrets of Startups And as Markerly, a brand amplification platform, […]

Looks like Twitter is testing out a brand new feature: retweet with comment. Basically, it allows retweets to become more of a conversation and adds color to what is normally lost in a retweet. It’s a pretty cool feature (although quite a lot of people who got the feature dislike it – but that’s just […]

According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. The total time spent on social media on PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. This means that restaurants […]

For small businesses, one way to increase business and attract potential customers is through Facebook. A Facebook Page can help your company gain exposure, cultivate relationships, and communicate with your targeted audience. But merely creating a Facebook business page isn’t enough to build a fan base, and extend your brand’s reach. When using Facebook as […]

Hashtags are powerful. I look at hashtags as a key element for social media search optimization. Hashtags help your posts to be discovered on social media sites like Twitter and Instagram. It looks like Google is paying attention to hashtags when it comes to search results. Social Media Managers and local businesses need to take […]

BIG…HUGE news for the restaurant industry. The travel site Priceline announced in a press release that they would be adding OpenTable to their portfolio of acquisitions. The purchase will cost 2.6 billion.  Why is this important to you as a restaurant owner or manager? Priceline Group to Acquire OpenTable OPENTABLE STATS * 31,000 restaurants are on OpenTable […]

Now when small businesses sign up for a Google Business Account, Google provides a consolidated suite of tools for business owners. With the “Google My Business” app you can connect with customers on Google+, Google Search and Google Maps, and also update all information across Google’s services from one central location so that customers can […]