If you have a Facebook fan page for your business, take heed: NO MORE PLAIN TEXT POSTS!!! Chris Turitzin, Facebook’s News Feed Ranking Product Manager has announced that text updates will be downgraded since they don’t perform as well on the news feed. He stated that “page admins can expect a decrease in the distribution of their text […]

According to Facebook, “Sponsored stories are messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.” In human terms, if a Facebook user likes your company’s product or checked into your local business, the action […]

If you own a bar or restaurant, you’re probably looking for every (affordable) advantage to get your name out there. While you may already use a social media scheduler, social media monitoring, and marketing; there’s a good chance you’re not utilizing Pinterest to its full potential. Continue reading to discover why you should. Why restaurants […]

If you run a small business like a restaurant, flower shop, or dentist office you’re probably well aware of the benefits that can come from social media advertising. Everyone is on social media these days, after all. So it makes sense that your business should have a presence there as well. However, if you’re like […]

You’ve heard about Pinterest. You know it’s good for building links and increasing web traffic, but you’ve been overwhelmed lately and really don’t want to start working on another social network. However, if you run a retail business or need to get more traffic on your website, you’d be silly to ignore this social media […]

We’ve discussed this issue before, but in light of the recent crackdown on deceptive Internet reviews by New York regulators, I want to revisit the subject of astroturfing – the practice where business owners Fake Reviews on Yelp. As business owners, you know all too well the power of both positive and negative reviews. You […]

A comment from a user: “I run a small B+B in Mexico.  I’ve bought Tripadvisor reviews in the past.   It’s expensive and they’ve  removed a few.   What are the best tips to keep me in the 4 – 5 star ranking?” Let’s take a step back.    TripAdvisor, as a travel content aggregator, […]

So you want to buy some reviews for your business from Yelpers. You know customers are constantly searching the Internet for products in your industry. You know that if you have a 4-star review it’ll drive more “boots” into your business. Problem is, right now you have a 2-star review and you’re “dead in the […]

10 Best Facebook Pages to Follow