You probably already heard that Yahoo partnered up with Yelp. Yahoo’s traffic has been lagging and they struggle to compete with Google’s local listings. They’re also competing with Facebook and Twitter for eyeballs and content. The Yelp-Yahoo partnership has resulted in Yelp reviews being featured on Yahoo’s local business listings. What you probably didn’t know […]

This has been a busy week in social media. Facebook announced larger ads and Twitter made two big announcements which seem geared at making Twitter a little more accessible and familiar to new users of the older demographic. First, they announced their new and improved Facebook-like layout. It features a HUGE header image, much larger than […]

Choosing the appropriate music for your restaurant is as vital to successful dining as a quality soundtrack is to a winning motion picture. Music also plays a unique role in influencing customer turnover rate, and individual buying decisions at each table. According to research, up tempo music increases customer turnaround in restaurants, and slow music […]

Looks like Facebook is really looking to monetize. First, they admit that pages that don’t advertise will lose out on organic reach…and now they announce that the ads on their site will be much bigger. Interestingly enough, Facebook has been threatening a pages layout change for the past couple of weeks. Could be this new […]

In 2011, Hewlett-Packard considered downsizing its struggling PC business in favor of investing more heavily in software. The company determined there was better potential for growth in software than personal computers. Marc Andreessen, co-founder and general partner of the venture capital firm Andreessen-Horowitz, suggests software is revolutionizing the business world. Andreessen, who also co-founded Netscape, […]

Twitter’s new layout is looking quite a lot like Facebook today…and we like it (although we’re sure lots of people won’t – people who have been switched over are already complaining). It seems to have rolled out for some accounts and not for others…apparently the change will hit all Twitter users within the week. Looks […]

Facebook has recently made an update that will be super beneficial to brands looking to spam get more reach and ride on bigger brand’s coat-tails. As of yesterday, when a Page tags another Page in a post, that content will most likely be seen by followers of BOTH PAGES. From the Facebook News feed: “Now, when a […]

If you have a Facebook fan page for your business, take heed: NO MORE PLAIN TEXT POSTS!!! Chris Turitzin, Facebook’s News Feed Ranking Product Manager has announced that text updates will be downgraded since they don’t perform as well on the news feed. He stated that “page admins can expect a decrease in the distribution of their text […]

According to Facebook, “Sponsored stories are messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.” In human terms, if a Facebook user likes your company’s product or checked into your local business, the action […]

If you run a small business like a restaurant, flower shop, or dentist office you’re probably well aware of the benefits that can come from social media advertising. Everyone is on social media these days, after all. So it makes sense that your business should have a presence there as well. However, if you’re like […]