Boost Your Pinterest Views with These Pinning Strategies
Pinterest is a highly visual social media platform that businesses can leverage to reach their target audience, increase website traffic, and generate leads. With over 250 million monthly active users, Pinterest is an ideal platform for small businesses to showcase their products, services, and ideas. However, getting noticed on Pinterest can be challenging due to the vast amount of content available. If you want to boost your Pinterest views, here are some pinning strategies to implement.
Create a Consistent and Visually Appealing Brand
Your Pinterest profile should represent your brand in the best light possible. Ensure that your profile picture, cover image, and bio represent your brand and the products or services you offer. Your boards should have a uniform look and feel, using similar colors, fonts, and design elements. Create boards that align with your brand image and the needs of your target audience.
Keyword Research and Optimization
Like any other search engine, Pinterest requires keyword optimization to help your pins appear higher in search results. Optimize your Pinterest profile by using relevant keywords in your profile description, board titles, and pin descriptions. Use long-tail keywords to rank higher and get more targeted traffic. There are many keyword research tools like SEMRush, Google Keyword Planner, and Ubersuggest that can help you choose the right keywords to optimize your profile.
Pin Consistently and at the Right Time
Pinterest rewards frequent pinners, so the more often you pin fresh and relevant content, the better chance you have of reaching a larger audience. Pin at least 10-20 pins a day, spread out over several hours to avoid flooding your followers' feed. Ideally, you should pin at times when your target audience is most likely to be active. You can use analytics tools such as Pinterest Analytics and Tailwind Insights to determine the best time to post.
Create Engaging Content
Pinterest is all about visual appeal, which means that you need to create visually appealing content that directs users to your website. Create custom pins with vibrant images, informative infographics, and bold branding elements. Ensure that your pins have a clear call-to-action and a link that directs users to your website or product page.
Pin to Relevant Boards and Group Boards
Group boards are the perfect way to increase your visibility on Pinterest. Begin by joining relevant group boards in your niche and then begin sharing your pins with the group. Ensure that you follow the group board's rules to avoid being kicked out. You can create your own group board and invite others in your niche to participate.
Consider Pinterest Ads and Analytics
You can also use Pinterest Ads to reach new audiences and increase your visibility. By promoting pins that are already performing well, you can maximize your ROI and get more bang for your buck. And don't forget about Pinterest Analytics – this tool can be a goldmine for tracking your progress and optimizing your strategy. Use it to see which pins are performing well and tailor your approach accordingly. You can also use Pinterest Trends to stay on top of what's popular on the platform.
Conclusion
Drawing attention on Pinterest requires some work, but by using these pinning strategies consistently, you can boost your views, followers, and engagement. You can also consider using Socialdraft to improve your Pinterest strategy — with our various prompt options, you can create visually-appealing pins in no time. Optimizing your profile for Pinterest is a process, so leverage these strategies to stay ahead of the competition and drive valuable traffic to your website.