Debunking Facebook's Best Time to Post Myths: Understanding Your Audience

Debunking Facebook's Best Time to Post Myths: Understanding Your Audience

Title: Debunking Facebook's Best Time to Post Myths: Understanding Your Audience

If you're a social media marketer or someone who has been managing a business Facebook page, you might have heard of the phrase "best time to post." The general consensus was that posting content at a specific time will bring in more engagement and reach. However, as Facebook's algorithm updated, this belief became worthless. With these changes, it's essential to understand that the best time to post varies depending on your audience and their social media habits. In this article, we'll talk about how you can uncover your audience's behavior and bust the best time to post myth.

Why Best Time to Post Doesn't Always Work

When Facebook first launched, pages appeared on their followers' timelines in chronological order. So, posting at a particular time for maximum engagement worked back then. However, with the introduction of Facebook's algorithm, content now appears on the newsfeed based on its relevance to the viewer. Facebook's algorithm works by prioritizing content that people interact with, like, share or comment on. That means a post can get engagement regardless of its posting time, as long as it's engaging enough.

Understanding Your Audience

To figure out when your audience is active, the best approach is to analyze the data. Your Facebook Insights is one of the many tools you can use to see how your followers engage with your content. From there, you can gather insights on when your audience is the most active, what type of content they prefer, and the nature of the comments they leave on your post.

Use Facebook Insights to Find Your Audience's Behavior

Here are steps on how to find your audience's behavior using Facebook Insights:

  1. Go to your Facebook page and click Insights.
  2. Click Posts in the left-hand menu
  3. You'll see a chart that shows when your followers are online.
  4. Analyze the data.
  5. Look for patterns in the data.

Analyze the Data

Once you've gathered data on when your followers are online, there are a few things you can do to analyze it better. You can look at the following:

  • A specific day or time of the week that your followers are most active.
  • The correlation between your followers' location and their activity.
  • The type of content that gets the most engagement.

Use the Data to Create a Posting Schedule

After analyzing the data, you'll be able to create a posting schedule that works for your brand. However, keep in mind that you don't have to stick to this schedule all the time. Facebook's algorithm updates quite often, and your audience's behavior might change as well. So, always keep an eye on your Facebook Insights and make adjustments when necessary.

Using Midjourney Prompts and ChatGPT Prompts

If you're looking to improve your social media engagement and want to take things one step further, using midjourney prompts or ChatGPT prompts can do wonders. They can help you come up with captivating content ideas that resonate with your audience, leading to more engagement and better reach. Socialdraft offers a wide range of ChatGPT prompts and mid-journey prompts for different niches, so you're sure to find one that fits your brand.


The best time to post isn't determined by a universal clock but by your audience and their social media habits. Understanding your audience's behavior is vital to crafting a successful social media strategy. Analyze your Facebook Insights data to discover when your audience is most active, their location, and their content preferences. Socialdraft also offers mid-journey prompts and ChatGPT prompts to help you create engaging content. Remember, always keep an eye on your Facebook Insights as Facebook's algorithm updates often. Happy posting!

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