In the world of social media, hashtags have become a powerful tool for businesses and individuals to reach a wider audience on Instagram.
According to research, posts with at least one hashtag got 12.6% more engagement than those without. This means that hashtags are essential in growing your social media presence and increasing your reach. In this article, we will discuss the importance of hashtags on Instagram and how to use them effectively to boost your online presence.
Types of Hashtags:
Instagram hashtags can be grouped into three categories: generic, niche, and branded hashtags.
- Generic hashtags are popular and broad terms that are commonly used by a large number of individuals or businesses. Examples include #instafood, #travel, #fashion, and #fitness.
- Niche hashtags, on the other hand, are specific to a particular industry or topic. These hashtags have a smaller audience, but they are highly effective in targeting a specific group of people who are interested in your niche. Examples include #veganbaking, #interiordesign, or #sustainablefashion.
- Branded hashtags are unique to your business or brand, and they are a great way to increase your brand awareness and connect with your audience. Examples include #starbuckslover, #nike, or #cocolife.
How to Use Hashtags on Instagram:
- Research the right hashtags for your post: Before posting, research what hashtags are popular within your niche and use those that are most relevant to your post. You can use tools like Socialdraft to find the best hashtags for your post.
- Mix popular and niche hashtags: Using a mix of popular and niche hashtags is important. Popular hashtags can help your post get seen by a wider audience while niche hashtags can help you reach your target audience.
- Use a maximum of 30 hashtags per post: Using too many hashtags can make your post look spammy. Instagram allows up to 30 hashtags per post, so it’s important to use them wisely.
- Keep your hashtags organized: Group your hashtags in your notes app to help you easily copy and paste them onto your post. This also makes it easier to switch up your hashtags for different posts.
- Use branded hashtags: If you have a branded hashtag, include it in your post to increase your brand awareness and engage with your audience.
- Engage with the hashtag community: Don’t just use hashtags on your own post. Engage with the community by liking and commenting on posts with similar hashtags to increase your visibility and gain more followers.
In conclusion, using hashtags on Instagram is essential to growing your social media presence and increasing your reach. By using a mix of popular and niche hashtags, organizing your hashtags, and engaging with your audience, you can effectively use hashtags to your advantage. Socialdraft offers various products like midjourney prompts, chatgpt prompts, chatbot templates, stable diffusion prompts, and more to help you level up your social media game, so be sure to check them out. Try implementing these tips, and you’ll be well on your way to growing your social media presence through hashtagging!