How the Facebook Algorithm Penalizes Text Posts and What You Can Do About It

How the Facebook Algorithm Penalizes Text Posts and What You Can Do About It

How the Facebook Algorithm Penalizes Text Posts and What You Can Do About It

Are you tired of creating text-only posts on Facebook that seem to fall flat no matter what? Do you feel like the algorithm is against you? Well, you're not alone. The Facebook algorithm can be a fickle beast, favoring visual content while deprioritizing text posts. But fear not—we've gathered some tips to help you improve the reach and engagement of your text-only posts!

The Facebook Algorithm and Text-Only Posts

The Facebook algorithm can be a confusing and frustrating experience for many brands and individuals trying to gain traction on the platform. It seems like no matter how much effort and thought is put into a post, it doesn't always get the engagement it deserves. This is partially due to the algorithm penalizing text posts.

Facebook has been pushing for visual content over the past few years, with the introduction of Instagram and the rise of video content. Because of this, posts with text-only are often deprioritized in favor of posts with images or videos. Text posts might get less reach and engagement compared to posts with visuals.

How the Facebook Algorithm Penalizes Text Posts and What You Can Do About It

Another way the algorithm penalizes text posts is through quality checks. Facebook uses AI to analyze the content of posts and evaluate whether the words in the post feel genuine or spammy. Posts with spammy or overly promotional language are deprioritized or even penalized.

Tips for Improving Reach and Engagement

So, what can you do about this? Here are some tips to improve the reach and engagement of your text-only posts:

  1. Keep it short and sweet – if you're going to post a text-only post, make it concise and to the point. Facebook's AI may be less likely to flag a shorter post as spammy.
  2. Use emojis – while emojis might not be everyone's cup of tea, they can help make a text post feel more genuine and engaging.
  3. Add visuals – even if the post is text-only, consider adding a related image to the post. This can help the post feel more substantial and draw the reader's eye.
  4. Use social proof – if the post has a lot of shares, likes or comments, it appears more genuine to the algorithm and could help boost its reach and engagement.
  5. Consider using ChatGPT Prompts – ChatGPT Polite Style is available to create text posts without the risk of being penalized since it uses a person's conversation style.

At Socialdraft, we offer ChatGPT prompts, as well as other products to help you navigate and succeed on social media. Our chatbot templates, stable diffusion prompts, and more can help you create engaging content that won't be penalized by the Facebook algorithm.


In conclusion, while the Facebook algorithm might be challenging to navigate, there are steps you can take to increase your text-only post's reach and engagement. By keeping it concise, adding visuals and social proof, and utilizing tools like Socialdraft's ChatGPT prompts, you can create content that will resonate with your audience and receive the engagement it deserves.

Remember, consistency is key, and posting too much or too infrequently can negatively impact your engagement rates. Be sure to use proper spelling and grammar in your captions and avoid engagement tactics like asking for tags, comments, or shares.

Ultimately, the algorithm prioritizes valuable and relevant content over spammy and misleading content. By keeping your text posts short and sweet, using social proof, and incorporating visuals, you can create content that resonates with your audience and is favored by the algorithm.

Here at Socialdraft, we offer ChatGPT prompts and other products to help you succeed on social media. Don't let the algorithm get you down—use our tips and tools to create engaging content that will reach your audience and help you achieve your marketing goals!

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.