How Google Hangouts on Air Can Boost Your Brand's Social Media Presence

In today's digital age, social media has become a crucial tool for businesses to reach out to their target markets. Among the different social media platforms available, Google Hangouts on Air (HOA) has emerged as a cost-effective and efficient way to engage with customers, enhance brand visibility, and encourage brand loyalty. In this article, we'll take a closer look at how businesses can leverage HOA to boost their social media presence.

Google Hangouts on Air is a free live streaming platform that allows businesses to host online discussions, events, and webinars in real-time. It is an extension of Google Hangouts, a video-chatting platform that enables users to have group calls with friends, family, or colleagues. As a live streaming platform, HOA enables businesses to interact with their audience in real-time, answer questions, and showcase products.

Benefits of using HOA for your business:

  • Enhance brand visibility: By hosting online events or webinars, you have the opportunity to showcase your brand's products, services, and expertise to a large audience. This can help establish your brand as a thought leader and increase brand awareness.
  • Connect with customers: With HOA, your customers can interact with you in real-time, ask questions, and provide feedback. This can help build trust and foster a sense of community among your customers.
  • Cost-effective marketing: HOA is a free platform, which means you don't have to spend a lot of money on advertising or marketing. You can reach a large audience without breaking the bank.
  • Content creation: HOA events or webinars can be recorded and repurposed for other marketing purposes. You can create blog posts, social media posts, or YouTube videos from your HOA content.

How to use HOA for your business:

  1. Plan your event: Decide on the topic for your event and plan the content accordingly. Make sure to promote your event on your website, social media, and email newsletters to generate interest.
  2. Set up your HOA: Set up your HOA event on your Google+ page and invite participants. You can customize the event by adding branding, text overlays, and lower-thirds.
  3. Promote your event: Use social media and email marketing to promote your event. Encourage participants to share your event with their followers to increase your reach.
  4. Engage with your audience: During the event, engage with your audience by answering their questions in real-time. Make sure to thank them for attending and provide links to related content or offers.
  5. Repurpose your content: After the event, use the recording to create blog posts, social media posts, or YouTube videos to further promote your brand.


HOA is a powerful tool that businesses can use to enhance their social media presence, connect with customers, and establish their brand as a thought leader. By hosting online events and webinars, businesses can increase brand awareness, generate leads, and promote their products or services. If you're looking to boost your social media presence, consider using HOA to engage with your target audience and grow your brand's online presence.

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