How to Identify and Eliminate Fake Likes and Followers

How to Identify and Eliminate Fake Likes and Followers


In today's digital age, social media has become an integral part of people's lives. It has helped everyone to connect, interact, and engage with one another, making it a highly reliable marketing tool for businesses. However, it's not all sunshine and rainbows, especially when it comes to social media metrics. Identifying fake likes and followers is a prevalent issue that marketers face. These fake metrics can harm your business, making your brand seem inauthentic and reducing your engagement rate. Hence, it's essential to know how to detect fake likes and followers and eliminate them altogether.

Identifying Fake Likes and Followers

  • Sudden Increase in Followers - A sudden increase in followers without any previous efforts is a sign that these followers may have been purchased or acquired through illegitimate means. Although it's acceptable to have occasional spikes in follower counts, caution is necessary when you see a sudden and significant increase in followers.
  • Low Engagement - If your page has thousands of followers but only a few likes, comments, or shares, it's highly likely that these followers are fake.
  • Generic Comments - If your page receives comments from multiple accounts that typically say the same thing, have no context, and seem like they're from a bot, it's probably a fake comment.
  • Accounts Without Profile Pictures - Any account without a profile picture or a bio is likely to be a fake follower.
  • Uneven Following to Follower Ratio - A page with many followers but a low following rate is another sign of a fake follower. Take an account with 10k followers and only follows 100 people, which is a clear indication of purchased followers.

Eliminating Fake Likes and Followers

  1. Use Tools - Many services offer fake account detection, which can be used to analyze your social media accounts and eliminate fake accounts automatically.
  2. Manual Review - It's best to go through your follower's list manually and review suspicious accounts. Check their profiles for empty bios, no pictures, or a large number of generic comments.
  3. Secure Your Account - Make your social media accounts private to prevent bots and fake accounts from following you.
  4. Report Them - Social platforms have policies against fake followers, so it's best to report suspicious activity to your social media platform and let them handle the situation.


In conclusion, it's crucial to identify and eliminate fake followers to maintain your brand's authenticity and engagement rate. Moreover, It's also illegal to purchase fake followers, and it could lead to the suspension of your account or severe legal consequences. Socialdraft offers ChatGPT and Midjourney E-commerce products that can assist in weeding out fake likes and followers. Don't hesitate to visit our store and see how our various products can help improve the authenticity of your brand.

Remember, fake likes, and followers are a real issue in the digital world, but there are ways to overcome it. First, identify the signs of fake metrics, and then eliminate them using proven methods such as using fake account detection tools, manual review, securing your account, and reporting suspicious activity. Keep in mind that securing your account and building an authentic following should be your top priority. You can also educate your audience about the dangers of using fake followers and encourage organic and ethical practices on social media. By following these steps, you can maintain your brand's credibility and reputation, and your social media game will be at its peak.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.