Rev Up Your Social Media Game: Best Hashtag Research Tools for Instagram and Beyond

Rev Up Your Social Media Game: Best Hashtag Research Tools for Instagram and Beyond

Rev Up Your Social Media Game: Best Hashtag Research Tools for Instagram and Beyond

Social media, including Instagram, TikTok, and other platforms, has become a vital part of our daily lives. It has proven its worth as an effective marketing tool and can help improve brand recognition and reach new audiences. While posting regularly and engagement are essential for better social media performance, using appropriate hashtags can help your posts reach the right audience. Hashtags make your content discoverable to a wider audience, allowing your brand’s message to be amplified beyond your immediate network.

However, choosing the right hashtags requires research, strategy, and time. You need to find relevant and popular hashtags that will help you stand out, gain followers, and increase engagement. Fortunately, various hashtag research tools can make this process more manageable and effective. In this article, we discuss the best hashtag research tools for Instagram and beyond to help you improve your social media game.

1. Hashtagify

Hashtagify is one of the most comprehensive hashtag research tools available today. It helps you identify relevant hashtags based on your core keywords, hashtags, and your competitors. With its “Top Hashtags” and “Trending Hashtags” features, you can find the most popular and relevant hashtags in your niche. Hashtagify also provides data on the overall popularity of hashtags, their recent trend, and user engagement, making it easier to choose the right tags for your brand.

2. Sprout Social

Sprout Social is a social media management and analytics tool that also provides hashtag research features. Its “Hashtag Suggestions” feature helps to discover related hashtags, making it easy for marketers to find new ones that fit their brand. Additionally, Sprout Social provides hashtag performance metrics that allow you to track the performance of your hashtags and assess their effectiveness.

3. Mentionlytics

Mentionlytics is a social media monitoring and analytics tool that also provides hashtag research features. You can use Mentionlytics to identify popular hashtags in your industry and see how they perform on social media platforms. Additionally, Mentionlytics allows you to monitor conversations and engagement with your brand and track competitor hashtags, providing insights into their social media efforts.

4. RiteTag

RiteTag is a hashtag research tool that provides real-time analysis of trending hashtags. It helps you identify the most appropriate hashtags for your brand that will increase your posts' engagement and visibility. RiteTag analyzes millions of hashtags to provide you with the best ones suited to your audience and content.

5. Hootsuite

Hootsuite is a social media management and scheduling tool that also has hashtag research capabilities. Its “Suggested Hashtags” feature provides a list of hashtags based on your content and audience. You can use this feature to discover new tags that match your brand's personality and audience preferences.


Choosing the right hashtags is crucial to improve your social media performance, and finding the best ones might seem difficult and time-consuming. However, with the help of hashtag research tools, it is more manageable and effective for marketers to discover popular and trending hashtags suited to their brand. For the best results, try out the different hashtag research tools mentioned above, and see which one works best for your brand. If you want to explore further possibilities to increase your social media game, Socialdraft is your one-stop-shop for various LLMs prompts that can boost your social media marketing efforts. So, go ahead and give these tools a try, and elevate your social media game!

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