Ten Pinterest Stats All Marketers Need to Know in 2021

Ten Pinterest Stats All Marketers Need to Know in 2021

Pinterest is a powerful social media platform with over 370 million active users worldwide. It is not just a platform for sharing recipes and DIY projects; it is a hub for inspiration and creative ideas that can help businesses grow their online presence. As a marketer, you should consider adding Pinterest to your social media marketing strategy. Here are ten Pinterest stats you need to know in 2021 to help you maximize its potential.

1. Pinners are 3x more likely to click through to a website from Pinterest than other social media platforms.

If you are looking to drive more traffic to your website, Pinterest is the platform for you. With its visual appeal and easy navigation, Pinterest makes it easy for users to click through to a website, meaning that you can drive more clicks and conversions to your site.

2. Pinterest has over 250 million visual searches every month.

Unlike text-based searches on Google, Pinterest users search for ideas and inspiration visually. This means that by optimizing your pins with relevant visuals and descriptions, you can attract more users to your content and drive more traffic to your website.

Ten Pinterest Stats All Marketers Need to Know in 2021

3. 85% of Pinners use Pinterest to plan their purchases.

Pinterest is a great platform for businesses that sell products or services because users often come to the platform to plan their purchases. By offering helpful and inspiring content, you can position your brand as the solution to the users' needs, ultimately leading to more sales.

4. 93% of Pinterest users use the platform to plan their purchases.

Pinterest is a platform that promotes planning, and therefore most users come to the platform with a specific idea in mind. This presents an excellent opportunity for businesses to provide inspiration, ignite interest, and ultimately drive conversions.

5. The average time a user spends on Pinterest per visit is 14.2 minutes.

With users spending an average of 14.2 minutes per visit on Pinterest, you have a lot of time to capture their attention, inspire them, and drive them to take specific actions, like making a purchase or signing up for a newsletter.

6. Pins that have prices get 36% more likes than those that don't.

When Pinterest users see the price of a product or service, they can make an immediate decision on whether to buy it or not. Therefore, pins with prices are more likely to get more likes, clicks, and conversions.

7. Pinterest users are 29% more likely to purchase within the first 30 days of engaging with a pin.

Pinterest users are more likely to make a purchase within the first 30 days of engaging with a pin, which is why it's essential to keep your content fresh and engaging, consistently driving interactions with your brand.

8. 70% of users go to Pinterest to find new and exciting products.

Most Pinterest users love discovering new products and services, making it an excellent platform for businesses looking to expand their reach and introduce their brand to a new audience.

9. 78% of Pinterest users admit that content on Pinterest from brands is useful.

As a marketer, don't underestimate the value of your content on Pinterest. Many users find branded content on Pinterest helpful and consider it during the decision-making process.

10. 89% of Pinners use Pinterest for inspiration while making a purchase.

Pinterest acts as a source of inspiration for users during the purchasing process, making it essential to have a prominent presence on the platform.


Social media marketers shouldn't underestimate the power of Pinterest. With its visual appeal and vast user base, businesses can leverage the platform's features to drive more traffic, increase awareness and ultimately drive more sales. Use these ten Pinterest statistics to help you maximize your potential on the platform and add Pinterest to your social media marketing strategy today. At Socialdraft, we sell a range of prompts, including chatgpt prompts, stable diffusion prompts, and chatbot templates, that can help you create fantastic content for your Pinterest.

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