Top 5 Things to Do When You Pick Up a New Social Media Client
If you work in social media management, then you know how important it is to take on new clients. However, managing another company's online presence comes with a lot of responsibility. Every client presents a different set of challenges and opportunities. So, if you've just picked up a new social media client, what should be your next move? Here are the top 5 things that you should do:
1. Review Their Social Media Channels
Your first step should be to review all of your new client's social media channels. This includes everything from their Facebook and Twitter profiles to their Instagram and LinkedIn accounts. You need to get a sense of what their current presence is like and how their followers are engaging with them.
Take note of what types of posts they currently have, their frequency, and what kind of voice they use. From there, you'll be able to better craft a social media strategy that caters to their specific audience and goals.
2. Set Up a Meeting
Once you have a better understanding of your client's social media presence, it's time to set up a meeting with them. This is a crucial step as it allows you to discuss your findings and take a deep dive into their overall business goals.
During this meeting, you can flesh out what they're looking to achieve with their online presence, and how you're going to help them do that. You can also get a better understanding of their brand voice, target audience, and overall marketing budget.
3. Define Your Strategy
Now that you have all the information you need, it's time to define your social media strategy. Based on your analysis of their current presence, you'll want to propose a plan that outlines the types of posts you'll create, what platforms you'll use, and how frequently you'll post.
Additionally, you should discuss how you plan on measuring success. What metrics will you track to see if your social media strategy is working as intended? With a clear goal in sight, your client will feel more confident in your ability to take their social media presence to the next level.
4. Start Creating Content
Once you've defined your social media strategy, it's time to start creating content. This is where your expertise in social media management will come in handy. You'll want to create content that resonates with your client's audience and helps them achieve their overall business goals.
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5. Monitor Performance
Finally, you must monitor your social media performance. You need to track your progress closely to ensure you're meeting your client's goals. Keep an eye on social media metrics like engagement, follower count, and website traffic. This is an excellent way to determine if your strategy is working, and if any adjustments need to be made.
In conclusion, if you've picked up a new social media client, there are critical steps you need to take before diving in. Review the client's social media channels, set up a meeting, define your strategy, start creating content, and finally, monitor performance. By following these steps, you'll be able to create a custom social media plan that helps your client achieve their business goals.
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