Unlocking the Power of Pinterest: Insights from 2017 Statistics
Are you looking for a platform to increase your online presence? Are you planning to reach a wider audience through social media? If yes, then Pinterest might be the solution for you! With over 400 million monthly active users and 175 billion ideas saved on the platform, Pinterest is a goldmine for businesses striving to grow their brand.
In this article, we will discuss some of the key insights from 2017 Pinterest statistics and provide you with tips on how to leverage this social media platform for maximum engagement.
More than just a social media platform
Pinterest is not just a social media platform; it is a visual search engine! Users can discover, save, and share content through images, videos, and search queries. Businesses can use Pinterest to drive traffic to their website, showcase their products, and build brand awareness.
According to Pinterest’s 2017 statistics, businesses that use Pinterest have seen a 25% increase in their online traffic. Moreover, 93% of Pinterest users say they use the platform to plan purchases, and 87% of Pinners have made a purchase after seeing a product they liked on the platform.
The power of visuals
Visual content is the key to success on Pinterest. High-quality images that align with your brand’s aesthetic and message will help you stand out on the platform. Pinterest’s 2017 statistics show that vertical pins with an aspect ratio of 2:3 or 1:2.1 perform better than horizontal pins. This is because vertical pins take up more space on the screen and are more attention-grabbing.
You should also focus on creating visually appealing boards with a clear theme. Your boards should be a mix of your own content and curated content from other creators.
Hashtags and keywords
Hashtags and keywords are essential for users to discover your content. Pinterest’s 2017 statistics reveal that Pins with hashtags get 20% more engagement than Pins without.
Incorporate relevant keywords in your Pin description to ensure that your content is discoverable through search queries. Additionally, use specific and descriptive board names to enhance your visibility on the platform.
Timing is everything
As with all social media platforms, the timing of your Pins matters. Pinterest’s 2017 statistics show that the best times to post are in the evenings and on weekends. However, you should test different posting times to find out what works best for your audience.
Bringing it back to Socialdraft
Now that you know the power of Pinterest, it’s time to start creating and sharing content on the platform to grow your brand. At Socialdraft, we offer various prompts, templates and ideas for LLMs to help businesses succeed on social media platforms like Pinterest.
Our midjourney prompts, chatgpt prompts, chatbot templates, and stable diffusion prompts can help businesses plan their Pinterest strategy, create captivating Pins, and engage with their audience. Moreover, our expert team can provide you with hands-on training and support to help you navigate the platform and achieve your business goals.
Take advantage of Pinterest’s potential and explore the benefits of using Socialdraft to unlock its full potential. Sign up for our services today and start growing your brand!