A list of articles to help those promoting their Business on social media to be more effective and waste less time.
Social Media Marketing is a great career for those who don’t want to be tied to an office. Becoming a freelance social media manager or community manager can be a blessing for those who need or want freedom. But (and there is a big but), it’s a big risk. Not only will you find yourself …
How to Create a Freelance Social Media Manager Budget Read More »
With over 250 million monthly users, Pinterest is an extremely effective marketing tool on social media. Additionally, 77.4 million Pinterest users are in the US. Pinterest marketing is an excellent way to drive traffic to your blog or website. But if your Pinterest marketing campaign has become too time-consuming, we’ve put together valuable tips that …
Promoting your brand on social media involves managing several social media platforms. This can be a time-consuming task, but with the right tools you can save quite a bit of time. If Pinterest is one of the social media platforms you are using to promote your business, we’ve put together 20 Pinterest tools that will …
Search engine optimization is (admittedly) a significant challenge for most every business owner, entrepreneur, and marketer out there today. It requires tons of knowledge, or a big load of money to hire a specialist. It’s not that the fundamentals of success with search engine optimization are all that challenging – honestly, figuring out how to …
Twitter is the place where we all go to air our grievances and push out our opinions. You as a marketer should absolutely take advantage of this. People love to give their opinions, and Twitter has an awesome tool to help you ask them what they think (and to help you get tons of engagement). …
The use of hashtags has become a permanent part of social media, and is used by major brands in their ad campaigns; their usage has even extended to text messages, chats, and advertisements. Hashtags categorize content on social media, and in turn, allow people to discover your brand’s specific content and the varied interests of …
You’ve just picked up a new social media client. Maybe you’ve been focusing on just one industry. Maybe you have not. Before you start creating social media posts and interacting you need a plan. You need to know where you stand, what your goals are, and where you need to be. But you also don’t …
Things to Do When you Pick up a New Social Media Client Read More »
Restaurants can benefit significantly from being active on social media. Social Media is a great vehicle to be discovered by new clients, to reach out to customers who would never have known about your restaurant, to build loyalty in current clients, and it is a fantastic customer service platform. It can also detract attention from …
Creating content to drive social media engagement is a tricky business, requiring a balance between purely promotional content and content that will engage and provide ongoing value to your audience (aka – the stuff that makes you money). Social media engagement can be a cornerstone of successful businesses, with a majority of sales coming either …
Social media marketing is a job description that most people had never even heard of ten years ago. Why is that? Mostly because it did not exist. Today, although most people know that there is a position called “Social Media Manager”, they are confused as to what an SMM is. Most business owners aren’t really …
A blog is a great tool. Anyone who feels like they have something to say can start one, and some of the best blogs generate millions of views and visitors per month, offering significant opportunities for monetization. The thing most people don’t tell new bloggers is that no matter how good your content is, it’s only …
Simply put, Twitter is all about content, engagement, and optimization. Since Twitter is limited to 280 characters, every single space has to serve a purpose, adding to a well-constructed idea. In addition, contrary to the limited space, what Twitter most excels at is in creating the perception of a narrative those individuals who subscribe can …
With countless social media platforms making their debut (Facebook, Twitter, Pinterest, Tumblr, and the new defunct Google+ and YikYak) few have managed to hold onto the public’s imagination for any amount of time. Instagram has managed to become a juggernaut in the field, constantly adapting to meet the needs (and desires) of its audience, even …
Regardless of popular opinion, Twitter is still a powerful social media platform…if you know how to use it properly. It is still possible for your brand or business to gain solid numbers of followers who can be converted into customers. However, it won’t just happen if you put Twitter on autopilot. Use a social media …
WOW!!!! Instagram has exploded in popularity. There are now more than 500 million daily active users. Brands and businesses have noticed and now they want help with increasing their reach on Instagram. It is also one of the world’s largest mobile ads platforms, and Instagram ads are available globally for all businesses — no matter …
You have made a commitment to yourself that this year you will create content for your website to provide value to and to attract more customers. But you already know that just creating the content doesn’t mean they will see it. That means that you also need to come up with ways to expand reach …
You may have heard that your brand or business needs to be active on all forms of social media but the list is exhaustive and growing all the time. Let’s face it. If you are a small to medium business, a freelancer, or just are on a tight budget…this is just not going to happen. …
How to Decide What Social Network is Best for your Business Read More »
You’ve spent hours figuring out keywords, writing articles, adding images, and now it’s crickets….maybe 10 views a month on those gorgeous 500+ words of original content and those gorgeous images you spent hours creating on Photoshop. Why? Because you have to go out and get eyes on your material. You need to promote your content …
Awesome FREE Places to Promote Your Visual Content Read More »
There are plenty of ways to kill your social media reach. One sure way to do this is to have your accounts go into dormancy. What is dormancy? Dormancy is when a social media account that has not posted within a given set of time. Dormancy has immediate negative effects on your social accounts including but …
Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 …
Exploring The Best Time to Post to Facebook – Myths and Reality Read More »
