Business

A list of articles to help those promoting their Business on social media to be more effective and waste less time.

How to use hashtags in social media the right way

Key Guidelines on How to Use Hashtags

The use of hashtags has become a permanent part of social media, and is used by major brands in their ad campaigns; their usage has even extended to text messages, chats, and advertisements. Hashtags categorize content on social media, and in turn, allow people to discover your brand’s specific content and the varied interests of …

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How to craft a social media audit

Things to Do When you Pick up a New Social Media Client

You’ve just picked up a new social media client. Maybe you’ve been focusing on just one industry. Maybe you have not. Before you start creating social media posts and interacting you need a plan. You need to know where you stand, what your goals are, and where you need to be. But you also don’t …

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How to use original content to get more social engagement

How To Increase Social Media Engagement

Creating content to drive social media engagement is a tricky business, requiring a balance between purely promotional content and content that will engage and provide ongoing value to your audience (aka – the stuff that makes you money). Social media engagement can be a cornerstone of successful businesses, with a majority of sales coming either …

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How to use Social Media to get traffic to your blog

How to Generate Blog Traffic with Social Media

A blog is a great tool. Anyone who feels like they have something to say can start one, and some of the best blogs generate millions of views and visitors per month, offering significant opportunities for monetization. The thing most people don’t tell new bloggers is that no matter how good your content is, it’s only …

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A how to on how brands should fill out their twitter bios to get the most out of them

How To Craft A Great Twitter Bio That Converts

Simply put, Twitter is all about content, engagement, and optimization.  Since Twitter is limited to 280 characters, every single space has to serve a purpose, adding to a well-constructed idea.  In addition, contrary to the limited space, what Twitter most excels at is in creating the perception of a narrative those individuals who subscribe can …

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Tricks to drive traffic to your website using Instagram

How To Drive Website Traffic Via Instagram

With countless social media platforms making their debut (Facebook, Twitter, Pinterest, Tumblr, and the new defunct Google+ and YikYak)  few have managed to hold onto the public’s imagination for any amount of time.  Instagram has managed to become a juggernaut in the field, constantly adapting to meet the needs (and desires) of its audience, even …

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A guide to help you choose the social networks that best fit your business goals

How to Decide What Social Network is Best for your Business

You may have heard that your brand or business needs to be active on all forms of social media but the list is exhaustive and growing all the time. Let’s face it. If you are a small to medium business, a freelancer, or just are on a tight budget…this is just not going to happen. …

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When is the best time to post on Facebook?

Exploring The Best Time to Post to Facebook – Myths and Reality

Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 …

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