Business

A list of articles to help those promoting their Business on social media to be more effective and waste less time.

Facebook ads for businesses

4 Tips On Cutting Facebook Ad Costs and Boosting Engagement

For businesses that advertise on Facebook, it’s important to be able to determine the number of paid versus organic activities on your page in order to accurately measure organic growth. And since organic growth reveals successful tactics for building your audience, it can also be used to calculate your Facebook advertising budget. According to Facebook, …

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How to beat facebook's algoritm and increase your reach

How to Outmaneuver Facebook’s Algorithm And Ramp Up Your Reach

Based on information gleaned from News Feed optimization service Edgerank, the Facebook algorithm that decides which stories appear in each user’s newsfeed, of 50,000 posts by 1,000 Pages, organic reach per fan has steadily declined as shown below: Feb 2012 = 16% Sept 2013 = 12.60% Nov 2013 = 10.15% Dec 2013 = 7.83% Mar …

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Hyper Local Ads by Facebook

Facebook Creates “Hyper-Local Ads” For Local Businesses

One of the most effective ways to get the maximum bang for your buck out of your advertising dollar is to target ads to the demographic most likely to purchase your product or service. With Facebook’s recent launch of what the company calls hyper-local advertising, brick-and-mortar businesses can target ads to anyone who lives within …

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How Pinterest Will Track Performance of Promoted Pins

Last year, Pinterest began a test promoting pins that appeared in search results or category feeds on the web or in mobile apps. They functioned just like regular pins, only they had a special “promoted” label, along with a link. Pinterest began by promoting certain pins from a select group of partners. For their first …

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Facebook's acquisition of Whatsapp

Why Facebook Acquired WhatsApp For $19 Billion

WhatsApp is an instant messaging subscription service for smartphones and selected feature phones that uses the internet for communication. In addition to text messaging, users can send each other images, video, and audio media messages as well as their location using integrated mapping features. WhatsApp is supported on most Android, BlackBerry, iPhone, and Nokia smartphones. …

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Snoop Dogg invests money on Reddit

Snoop Dogg Among Investors Of $50 Million In Reddit

The social networking site Reddit recently announced it has obtained $50 million in outside funding, and disclosed its lead investor as Sam Altman, along with Alfred Lin of Sequoia Capital and Marc Andreessen of Andreessen Horowitz. Snoop Dogg Among Investors Of $50 Million In reddit The money will be used to hire more staff for product …

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Facebook Atlas How To

Facebook Atlas To Challenge Google’s Ad Dominance

Many advertisers target and track the performance of online ads with cookies, a short line of text that a web site puts on your computer’s hard drive when you access the web site. But marketers and advertisers complain that cookies are inaccurate, unreliable and don’t function properly on smartphones and tablets. Enter Atlas. Atlas, Facebook’s …

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Share User Post on Your Facebook Page

Learn to Share a User Post on Facebook’s Fan Page Timeline

One way to promote your business and build support for your band is to create a Facebook fan page. A fan page differs from a personal Facebook profile because fan pages are visible to everybody on the Internet. Anyone on Facebook can connect to and receive updates from a page by becoming a fan.  Share …

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Union Street Guest House Social Media Backlash

Hotel Fines Guests $500 For Every Negative Online Review

A classic example of the power social media wields over businesses involves an incident with the Union Street Guest House in Hudson, New York. Recent media coverage revealed that the hotel fines couples $500 for every negative review posted any where online by one of their guests. Since a negative review on websites like Yelp …

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Data-Driven Businesses

How Customer Data Provides The Competitive Advantage For Small Businesses

In order to maintain a competitive advantage, many small business owners have stepped up their efforts to collect and collate customer data so they can rapidly anticipate customer needs and provide them what they want. And the speed and quality of data collection has vastly improved because affordable software, such as the kind used by …

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Google Plus for SEO

3 Ways Google Plus Can Boost Search Engine Marketing

With over 540 million monthly active users, Google Plus is the second-largest social networking site in the world after Facebook, and is a great way to connect with prospective customers. Since the Google Plus audience spends more time reading Google Plus entries than those on Facebook and Twitter, Google Plus is the most advantageous social …

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How to Market Restaurant Takeout Service

Valuable Tips on Successfully Marketing a Restaurant Takeout Service

For restaurants suffering from a decline in same-store sales and rising food costs, providing a takeout service is a great opportunity to increase revenue. Since you already have the staff, the recipes, the kitchen space, and customers, establishing a takeout service can add an additional revenue stream without significantly raising your standard cost of operation. …

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How to Create Restaurant Take Out Menu

11 Tips on Creating A Winning Restaurant Takeout Menu

With sharp declines in same-store sales in both casual dining and fast-food restaurants, this year has been challenging for many restaurant owners. As a result of a drop in customer traffic, and rising food costs, restaurant owners are searching for ways to trim costs and increase sales. Some restaurants are broadening their menus and experimenting …

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Take Home Catering

Take-Home Catering: An Untapped Gold Mine In Your Restaurant’s Kitchen

During the first quarter of 2014, same-store sales in casual dining and fast-food restaurants were impacted by adverse weather conditions, stagnant unemployment rates, and shrinking GDP. “The weather was terrible, but also economic activity was slow,” said Malcolm M. Knapp, founder of industry data tracker Knapp-Track. “It wasn’t that people just didn’t go out to …

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