Loyal customers are the most important to your business for many reasons. Retaining existing customers is significantly less expensive than acquiring new ones, in fact, some studies claim it costs 6 to 7 times more to acquire a new customer than to keep an old one. On top of that, loyal customers are more likely …
The answer is…Yes! You are going to get negative reviews on Yelp, everyone does. It’s become an unfortunate part of running your business. Some of them will be from people who (unfortunately) had real concerns. Others will be fakes by trolls, competitors, or those people just looking to extort you. This happens to all businesses, …
Smart and savvy business owners and marketers are taking advantage of social media not only to reach new prospects and customers, but also to support customers that have already made purchases. Using Twitter as a customer service tool is one of the savviest approaches to customer service, and also provides customers with a memorable experience, …
5 Invaluable Tips on Using Twitter as a Customer Service Tool Read More »
Twitter has completely and totally transformed the way that the world (and business) communicates. Today, everyone has the ability to talk to pretty much everyone else (in 140 characters or less) with nothing more than a free account on Twitter and a mobile device – and it’s turned the world of customer service upside down! …
Customer Service Features on Twitter You Can Use Today Read More »
Replying to a customer on Twitter or providing details about your brand on a Facebook entry is such an habitual part of the day, we rarely reflect on how Social Media has revolutionized the way businesses relate to their customers, and especially the way consumers now interact with businesses. There is no doubt that Social …
Why Social Media is Imperative to Customer Service Read More »
In order to maintain a competitive advantage, many small business owners have stepped up their efforts to collect and collate customer data so they can rapidly anticipate customer needs and provide them what they want. And the speed and quality of data collection has vastly improved because affordable software, such as the kind used by …
How Customer Data Provides The Competitive Advantage For Small Businesses Read More »
According to a national survey conducted by J.D. Power and Associates for the textile service industry, customers are more inclined to do business with employees who wear uniforms because they stand out as professionals and are seen as being more competent and knowledgeable. Those survey results apply to any business, including restaurants, where putting on …
10 Reasons Uniforms For Small Business Are Great Read More »
In 2011, Hewlett-Packard considered downsizing its struggling PC business in favor of investing more heavily in software. The company determined there was better potential for growth in software than personal computers. Marc Andreessen, co-founder and general partner of the venture capital firm Andreessen-Horowitz, suggests software is revolutionizing the business world. Andreessen, who also co-founded Netscape, …
Why Customer Data Will Make or Break Your Business Read More »
