Facebook

A list of Facebook articles including Facebook strategy, news and Facebook scheduling and reporting tools to help you market your business.

Facebook Success Tips

Be Successful on Facebook in 4 Easy Steps

Facebook is an excellent tool to help increase brand awareness and attract potential customers for small businesses. A well designed Facebook page helps to gain exposure, cultivate relationships, and communicate with your target audience. We have featured many instructive and helpful Facebook articles on Socialdraft. One of the most noteworthy Facebook topics include “Engagement,” which …

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Facebook News Feed Algorithm

What Small Businesses Should Know About How the Facebook News Feed Algorithm Works

Near the beginning of this year, Facebook’s organic reach declined 49 percent from peak levels in October 2013. And for large pages with more than 500,000 Likes, organic reach hit 2 percent. According to News Feed optimization service Edgerank Checker of 50,000 posts by 1,000 Pages shows organic reach per fan (median) has steadily declined: …

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Customer service on Social Media

How Restaurants Can Use Social Media to Enhance Customer Service

According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. The total time spent on social media on PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. This means that restaurants …

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Facebook contest rules tips

9 Invaluable Tips on Writing Facebook Contest Rules

For small businesses, one way to increase business and attract potential customers is through Facebook. A Facebook Page can help your company gain exposure, cultivate relationships, and communicate with your targeted audience. But merely creating a Facebook business page isn’t enough to build a fan base, and extend your brand’s reach. When using Facebook as …

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OpenTable To be Acquired by Priceline Group

The Priceline Group to Acquire OpenTable

BIG…HUGE news for the restaurant industry. The travel site Priceline announced in a press release that they would be adding OpenTable to their portfolio of acquisitions. The purchase will cost 2.6 billion.  Why is this important to you as a restaurant owner or manager? Priceline Group to Acquire OpenTable OPENTABLE STATS * 31,000 restaurants are on OpenTable …

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Market your Business with these Facebook Contest Ideas

Facebook Contest Ideas

One way to attract Facebook likes and obtain those all-important email sign ups is by running a contest on your Facebook page. A well-designed contest with a fairly valuable prize can land you contact information on hundreds of potential customers because when people enter your Facebook contest and provide their email and contact details, they …

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New Twitter looks much like Facebook

Want the New Twitter Design? Here’s How to Get it!

Twitter recently announced its spiffy new (Facebook-like) design. We think it’s a tactic to get more of the regular (Facebook) public out there, we’ve got all the info on the update here, but here’s a summary: How to Get the New Twitter Design 1. Popular/influential tweets will be bigger 2. Pin a Tweet to the top …

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Facebook Algorithm to Penalize “Text Only” Posts

If you have a Facebook fan page for your business, take heed: NO MORE PLAIN TEXT POSTS!!! Chris Turitzin, Facebook’s News Feed Ranking Product Manager has announced that text updates will be downgraded since they don’t perform as well on the news feed. He stated that “page admins can expect a decrease in the distribution of their text …

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What does Facebook's removal of sponsored stories mean to your business

No More Facebook Sponsored Stories as of April 9

According to Facebook, “Sponsored stories are messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.” In human terms, if a Facebook user likes your company’s product or checked into your local business, the action …

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