A list of Google+ articles to help you manage your business presence on the network.
The use of hashtags has become a permanent part of social media, and is used by major brands in their ad campaigns; their usage has even extended to text messages, chats, and advertisements. Hashtags categorize content on social media, and in turn, allow people to discover your brand’s specific content and the varied interests of …
You have been working hard and finally, you feel like you have a strong social strategy. You’re feeling ready to work on interactions, but how do you decide who to interact with? The answer is customers and influencers. You know who your customers are, but now you’re asking yourself: what exactly is an influencer? Today …
How to Identify Social Influencers & Supercharge Your Marketing Efforts Read More »
You may have heard that your brand or business needs to be active on all forms of social media but the list is exhaustive and growing all the time. Let’s face it. If you are a small to medium business, a freelancer, or just are on a tight budget…this is just not going to happen. …
How to Decide What Social Network is Best for your Business Read More »
Social Media is no longer new and smart business owners who market their companies online are always on the lookout for tips on how to maximize the efficacy of social media posts. Besides remembering to always employ the posting fundamentals, such as providing unique and resourceful information, empowering readers with valuable insights, and maintaining a …
Thanksgiving may be the ultimate family holiday. It’s also a wonderful holiday for sports fanatics, but the ones who should rejoice at the arrival of this holiday of gluttony are social media marketers. The holiday buying season officially begins on Black Friday, the day after Thanksgiving, but you need to start thinking about how to …
A List of Optimized Thanksgiving Hashtags & Social Marketing Ideas Read More »
After a while your brain will go blank and you will have “writer’s block”. Don’t worry. This happens to everyone managing social media. If you’re currently having a brain fart, we hope to inspire you with these awesome 100 social media content ideas for business. You can implement all of these on all your social …
100 Social Media Content Ideas for Business (with examples) Read More »
The days of the resume are long gone. Today, your future employer will be doing a deep dive into your social media activity. Yes, potential employers will be looking at your social media presence. According to a 2016 Career Builder website, 60% of employees will look to Social Media to screen job candidates. They will be …
Social Media for College Students and Recent Graduates Read More »
Direct marketers and savvy advertisers have long understood that a single image is worth far more than 1000 words – it can be worth (quite literally) millions and millions of dollars! Let’s break down the stats: *Advertising research shows that images are easier to remember than text *Advertising research also shows that 65% of the …
How to Choose The Perfect Color and Image For Social Campaigns Read More »
To Travel is To Live – Hans Christian Andersen Chances are if you’re reading this post you’re either a travel writer, travel blogger, or a social media manager for a travel location. You probably got into this industry because of your insatiable desire to travel, but now that you’re working in the field, you get …
A List of Travel Hashtags You Can Use On Social Media Read More »
If you have been at the social media game for any amount of time, the odds are pretty good that you’ve come across the term “social media influencers”. These people are the “cool kids” of social media – at least in your market or your target audience, anyway – and they have a lot of …
According to research published in the Global Web Index report for 2015, the average person has five social media accounts and spends more than an hour and a half browsing them each day. And while most smart and savvy marketers and business people have already begun to take advantage of everything that social media has …
One of the most used digital marketing tools to date is social media. Usually free, social media platforms provide business owners a way to share content, reach audiences, and drive traffic towards sales with relative ease and simplicity. A lot of business owners think they can use social media platforms to boost their brands much …
Replying to a customer on Twitter or providing details about your brand on a Facebook entry is such an habitual part of the day, we rarely reflect on how Social Media has revolutionized the way businesses relate to their customers, and especially the way consumers now interact with businesses. There is no doubt that Social …
Why Social Media is Imperative to Customer Service Read More »
Social Media takes tons of time. That’s why we decided to create a tool to save you time, Socialdraft Categories. This feature works as a sort of library where you can store previously used content so you can access it and re-use it whenever you want. We absolutely love this feature, especially on social networks like Twitter …
The odds are pretty good that you haven’t yet created a social media calendar for your business – you’re not the only one. Why You Need a Social Media Calendar In fact, the overwhelming majority of otherwise smart and savvy business owners out there probably don’t have any kind of marketing calendar created for their …
Today’s Social Media Managers are tasked with everything from publicity and advertising, to boosting brand recognition, and optimizing strategies to boost SEO for their clients. That makes staying current with social media news and trends all the more important. But with scores and scores of blogs dedicated to social media marketing, it’s difficult to know …
You need to take advantage of any and all leverage your able to get your hands on in the world of business today. This is especially true if you’re going to be marketing or advertising online. Because we live in the middle of the most competitive business environment that’s ever existed – going up against …
We live in the middle of the most competitive and exciting business environment in human history. Seriously. It’s possible for anyone (ANYONE) to create an online business with nothing more than a dream, a laptop, and an internet connection. This means you too can compete against every other business on the planet. However, if you’re …
How to Automate Social Media And Not Look Like A Spammer Read More »
It can be a lot easier to succeed at business today thanks to the power of advanced analytics. In fact, analytics are the key to success in business. If you are not measuring your performance and comparing it to your tactics and business goals, you are probably going to end up with a failing business. …
A cornerstone of success for many companies is a direct and purposeful advertising campaign, be it traditional or new media. Designed to bring in new customers, the campaign can be specially crafted to a target group. With the popularity of social media and a shift in how advertising effectively targets Millenials, many companies have been …
