LinkedIn Marketing Tips to Optimize Your Profile

LinkedIn Marketing Tips To Increase Your ROI

Launched in 2003, LinkedIn is a business-oriented social networking service that is mainly used for professional networking. LinkedIn is the world’s largest professional network with 467 million members in over 200 countries and territories around the globe (106 million are active monthly). Before we get into these LinkedIn Marketing Tips, let’s look at their stats […]

LinkedIn targeting options

How to Target the Right people on LinkedIn

As of the end of 2016, LinkedIn had 460+ million members. That’s a whole lot of people and it means that it is very much a great place to market your business, and to get more customers. The issue is how to target the right people on LinkedIn so you don’t waste your time. Today, […]

Must know stats for LinkedIn

Why You Should Be Marketing On LinkedIn in 2017

Look, I get it. LinkedIn is not as fun as Pinterest or Instagram, but you can’t ignore it. It is still the most effective platform for you to network professionally. The issue is that you can’t treat LinkedIn like all those other networks. LinkedIn business marketing is a science. That’s why we’ve put together this […]

reputation monitoring tool that sends you an email

Socialdraft Reputation Monitoring Digest

Keeping an eye on your online and social reputation can take so much time. Just think of it, every time you log onto google and search your business name, you need to drill down by date and sort through an overwhelming amount of content, most of which is not even relevant to you. It’s a […]

Using social media to get a job

Social Media for College Students and Recent Graduates

The days of the resume are long gone. Today, your future employer will be doing a deep dive into your social media activity. Yes, potential employers will be looking at your social media presence. According to a 2016 Career Builder website, 60% of employees will look to Social Media to screen job candidates. They will be […]

Everything you need to do to optimize your linkedin profile

How to Optimize Your LinkedIn Profile

LinkedIn is powerful, but only if you use it properly. Before you even think about marketing yourself and your business on LinkedIn, you will need to learn how to optimize your LinkedIn profile. Your LinkedIn profile will be their first impression of you, and how you structure it will affect how you are found (or […]

Cheap classes that will help those working on social media

Cheap Social Media Classes (That Provide Amazing Value)

Social media is here to stay…it is also an ever changing force in the marketing universe. This means that if you are a business you can’t ignore social. It is imperative that you either hire someone to manage your social media or that you learn how to do it yourself. The good news is that […]

How Public relations companies can use PR to help their clients

Why Public Relations is Now Social Media PR

Public relations is not the same thing it was back in the 50’s, 60’s, 70’s and 80’s. Due to the rise in Social media, PR work is now a heck of a lot more involved. Social Media PR work includes: Social media content creation Content Marketing Social Media outreach Public Relations Finding Partnership Opportunities Collaboration […]

A guide and list of websites where you can curate content for Social Media

How to Find Content for Your Social Media Calendar

You’ve probably found yourself scratching your head on plenty of occasions when writer’s block hits and you just have no freakin’ idea what to post to social media. Content curation is probably one of the most daunting time sucks that social media managers face on a daily basis. You can’t just post content, you need […]

A list of items you can put in place to measure social media success

How to measure social success

One of the most important things that you can do as a modern marketer is fall in love with something that direct response marketers have loved ever since the early 1900’s – the ability to measure your marketing and its impact: to test, tweak, and modify your marketing until you get the kind of conversion […]

How to design effective social media images

How to Choose The Perfect Color and Image For Social Campaigns

Direct marketers and savvy advertisers have long understood that a single image is worth far more than 1000 words – it can be worth (quite literally) millions and millions of dollars! Let’s break down the stats: *Advertising research shows that images are easier to remember than text *Advertising research also shows that 65% of the […]

A tutorial on how to find social media influencers

5 Tips on Finding REAL Social Media Influencers

If you have been at the social media game for any amount of time, the odds are pretty good that you’ve come across the term “social media influencers”. These people are the “cool kids” of social media – at least in your market or your target audience, anyway – and they have a lot of […]

Guidelines for Social Media for Non Profits

10 Hot Tips on Social Media for Non Profits

According to research published in the Global Web Index report for 2015, the average person has five social media accounts and spends more than an hour and a half browsing them each day. And while most smart and savvy marketers and business people have already begun to take advantage of everything that social media has […]

A list of common social media mistakes

Mistakes You Are Making in Social Media

One of the most used digital marketing tools to date is social media. Usually free, social media platforms provide business owners a way to share content, reach audiences, and drive traffic towards sales with relative ease and simplicity. A lot of business owners think they can use social media platforms to boost their brands much […]

Why you should use Social Media for Customer Service

Why Social Media is Imperative to Customer Service

Replying to a customer on Twitter or providing details about your brand on a Facebook entry is such an habitual part of the day, we rarely reflect on how Social Media has revolutionized the way businesses relate to their customers, and especially the way consumers now interact with businesses. There is no doubt that Social […]

Socialdraft lets you save content so you can use it later

Socialdraft Categories for Evergreen Content

Social Media takes tons of time. That’s why we decided to create a tool to save you time, Socialdraft Categories. This feature works as a sort of library where you can store previously used content so you can access it and re-use it whenever you want. We absolutely love this feature, especially on social networks like Twitter […]

How to conduct yourself during the first month of community management

Things to do Your First Month as a Social Media Manager

If you have just recently been hired as a social media manager and want to make sure that you’re able to help your new company improve their results when it comes to social media marketing, you’re going to want to make sure that you knock your first month right out of the park. Make no mistake […]

A list of the things community managers need to do on a daily basis

10 Must-Have Items on Your Social Media To Do List

Believe it or not, the best social media managers, marketers, and all around “ninjas” aren’t – most of the time – just winging it when it comes to social media. Instead, all of these elite social media experts take advantage of daily to do lists for social media uploads, interactions, and proper scheduling that gives […]

How to use a social media calendar

Why you need a social media calendar

The odds are pretty good that you haven’t yet created a social media calendar for your business – you’re not the only one. In fact, the overwhelming majority of otherwise smart and savvy business owners out there probably don’t have any kind of marketing calendar created for their business. For one reason or another, 99.9% […]

Blogs to keep community managers informed

Top 15 Blogs For Social Media Managers

Today’s Social Media Managers are tasked with everything from publicity and advertising, to boosting brand recognition, and optimizing strategies to boost SEO for their clients. That makes staying current with social media news and trends all the more important. But with scores and scores of blogs dedicated to social media marketing, it’s difficult to know […]