Published

These wine hashtags will help you get more likes and comments on iInstagram

Optimized Wine Hashtags & Best Practices for Instagram

The wine industry is ridiculously competitive and the sales process is tedious. There are visits to wine shops, education to each customer that walks into a shop, and competition from online shops. Smart wine pushers can reap the rewards of a good Instagram strategy. It’s not just about posting pretty pictures though. You need to …

Optimized Wine Hashtags & Best Practices for Instagram Read More »

How to craft a social media audit

Things to Do When you Pick up a New Social Media Client

You’ve just picked up a new social media client. Maybe you’ve been focusing on just one industry. Maybe you have not. Before you start creating social media posts and interacting you need a plan. You need to know where you stand, what your goals are, and where you need to be. But you also don’t …

Things to Do When you Pick up a New Social Media Client Read More »

how to create a social media plan for newbies

Simple Tips on How to Create a Social Media Plan for Beginners

Social media has become a staple component in not only marketing and promoting your brand, but also in handling communications related to customer service issues. These days customers and potential customers are more inclined to make contact with a company on Twitter or Facebook, rather than a website. It’s much easier to find a business …

Simple Tips on How to Create a Social Media Plan for Beginners Read More »

How to use original content to get more social engagement

How To Increase Social Media Engagement

Creating content to drive social media engagement is a tricky business, requiring a balance between purely promotional content and content that will engage and provide ongoing value to your audience (aka – the stuff that makes you money). Social media engagement can be a cornerstone of successful businesses, with a majority of sales coming either …

How To Increase Social Media Engagement Read More »

A how to on how brands should fill out their twitter bios to get the most out of them

How To Craft A Great Twitter Bio That Converts

Simply put, Twitter is all about content, engagement, and optimization.  Since Twitter is limited to 280 characters, every single space has to serve a purpose, adding to a well-constructed idea.  In addition, contrary to the limited space, what Twitter most excels at is in creating the perception of a narrative those individuals who subscribe can …

How To Craft A Great Twitter Bio That Converts Read More »

Social Media Influencers Tools

How to Identify Social Influencers & Supercharge Your Marketing Efforts

You have been working hard and finally, you feel like you have a strong social strategy. You’re feeling ready to work on interactions, but how do you decide who to interact with? The answer is customers and influencers. You know who your customers are, but now you’re asking yourself: what exactly is an influencer? Today …

How to Identify Social Influencers & Supercharge Your Marketing Efforts Read More »

Tricks to drive traffic to your website using Instagram

How To Drive Website Traffic Via Instagram

With countless social media platforms making their debut (Facebook, Twitter, Pinterest, Tumblr, and the new defunct Google+ and YikYak)  few have managed to hold onto the public’s imagination for any amount of time.  Instagram has managed to become a juggernaut in the field, constantly adapting to meet the needs (and desires) of its audience, even …

How To Drive Website Traffic Via Instagram Read More »

How to create an instagram caption that will get you likes and comments

Rules for the Perfect Instagram Captions

Instagram is hot, and captioning your Instagram photos can determine whether you’re going to get likes or whether your message falls totally flat. If you think that Instagram is “just” a visual platform, you’re missing at least half of the picture. Captions are just as important as imagery in determining whether or not your audience …

Rules for the Perfect Instagram Captions Read More »

When is the best time to post on Facebook?

Exploring The Best Time to Post to Facebook – Myths and Reality

Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 …

Exploring The Best Time to Post to Facebook – Myths and Reality Read More »