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Twitter users can now track their conversion rate through Twitter's Conversion Tracking

Do Promoted Tweets Work? Find Out With Twitter’s Conversion Tracking

Last year, Twitter released its conversion tracking tool, allowing marketers with Twitter profiles an insight into how advertising on the platform impacts sales. The conversion tracking tool illustrates the conversion impact of engagements from promoted tweets, permitting users to optimize social media marketing campaigns. According to Twitter, conversion tracking is a measurement and reporting tool …

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Uniform For Your Small Business

10 Reasons Uniforms For Small Business Are Great

According to a national survey conducted by J.D. Power and Associates for the textile service industry, customers are more inclined to do business with employees who wear uniforms because they stand out as professionals and are seen as being more competent and knowledgeable. Those survey results apply to any business, including restaurants, where putting on …

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New Twitter looks much like Facebook

Want the New Twitter Design? Here’s How to Get it!

Twitter recently announced its spiffy new (Facebook-like) design. We think it’s a tactic to get more of the regular (Facebook) public out there, we’ve got all the info on the update here, but here’s a summary: How to Get the New Twitter Design 1. Popular/influential tweets will be bigger 2. Pin a Tweet to the top …

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Ways in which restaurants can control their costs

How To Control Restaurant Food Costs In 6 Easy Steps

Minimizing overhead costs is a crucial element in the survival and financial success of every business. This is particularly critical during the first few years, especially in the restaurant business where profit margins are razor thin. While high-end restaurants will have higher food cost percentages than casual or fast-food restaurants, in general, food cost — …

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How the Yahoo Yelp partnership affects your local listing

Yahoo Uses Yelp Reviews

You probably already heard that Yahoo partnered up with Yelp. Yahoo’s traffic has been lagging and they struggle to compete with Google’s local listings. They’re also competing with Facebook and Twitter for eyeballs and content. The Yelp-Yahoo partnership has resulted in Yelp reviews being featured on Yahoo’s local business listings. What you probably didn’t know …

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Twitter's notification feature allows you to respond directly from the notification

Twitter’s Notification Feature for REAL-TIME Interactions

This has been a busy week in social media. Facebook announced larger ads and Twitter made two big announcements which seem geared at making Twitter a little more accessible and familiar to new users of the older demographic. First, they announced their new and improved Facebook-like layout. It features a HUGE header image, much larger than …

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Drive up your restaurant sales by choosing the right background music

How Choosing The Right Background Music Can Launch Restaurant Sales

Choosing the appropriate music for your restaurant is as vital to successful dining as a quality soundtrack is to a winning motion picture. Music also plays a unique role in influencing customer turnover rate, and individual buying decisions at each table. According to research, up tempo music increases customer turnaround in restaurants, and slow music …

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Collecting and analyzing of customer data will make or break your business

Why Customer Data Will Make or Break Your Business

In 2011, Hewlett-Packard considered downsizing its struggling PC business in favor of investing more heavily in software. The company determined there was better potential for growth in software than personal computers. Marc Andreessen, co-founder and general partner of the venture capital firm Andreessen-Horowitz, suggests software is revolutionizing the business world. Andreessen, who also co-founded Netscape, …

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Facebook Algorithm to Penalize “Text Only” Posts

If you have a Facebook fan page for your business, take heed: NO MORE PLAIN TEXT POSTS!!! Chris Turitzin, Facebook’s News Feed Ranking Product Manager has announced that text updates will be downgraded since they don’t perform as well on the news feed. He stated that “page admins can expect a decrease in the distribution of their text …

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What does Facebook's removal of sponsored stories mean to your business

No More Facebook Sponsored Stories as of April 9

According to Facebook, “Sponsored stories are messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.” In human terms, if a Facebook user likes your company’s product or checked into your local business, the action …

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