Things to Do When you Pick up a New Social Media Client
You’ve just picked up a new social media client. Maybe you’ve been focusing on just one industry. Maybe you have not. Before you start creating social media posts and interacting you need a plan. You need to know where you stand, what your goals are, and where you need to be. But you also don’t […]
How To Increase Social Media Engagement
Creating content to drive social media engagement is a tricky business, requiring a balance between purely promotional content and content that will engage and provide ongoing value to your audience (aka – the stuff that makes you money). Social media engagement can be a cornerstone of successful businesses, with a majority of sales coming either […]
Socialdraft Free Social Media Reports Tool
We are thrilled to announce that you can now pull Facebook and Twitter reports on Socialdraft. That’s right, and they are super easy to generate. On top of that, you can download them as PDF to send to collaborators, bosses, and clients. If you sign up for the Free Forever plan, you can access the Social […]
How to Generate Blog Traffic with Social Media
A blog is a great tool. Anyone who feels like they have something to say can start one, and some of the best blogs generate millions of views and visitors per month, offering significant opportunities for monetization. The thing most people don’t tell new bloggers is that no matter how good your content is, it’s only […]
How To Craft A Great Twitter Bio That Converts
Simply put, Twitter is all about content, engagement, and optimization. Since Twitter is limited to 280 characters, every single space has to serve a purpose, adding to a well-constructed idea. In addition, contrary to the limited space, what Twitter most excels at is in creating the perception of a narrative those individuals who subscribe can […]
How to Identify Social Influencers & Supercharge Your Marketing Efforts
You have been working hard and finally, you feel like you have a strong social strategy. You’re feeling ready to work on interactions, but how do you decide who to interact with? The answer is customers and influencers. You know who your customers are, but now you’re asking yourself: what exactly is an influencer? Today […]
How to Use Instagram Hashtags
nstagram When it comes to promoting your brand, Instagram should be an integral part of marketing your business. Because besides Instagram’s popularity with the younger millennial market, and its 500 million active users, Instagram’s unbelievably high level of engagement far surpasses that of Facebook and Twitter. How can you make sure that your time on […]
Twitter Growth Strategies That Deliver
Regardless of popular opinion, Twitter is still a powerful social media platform…if you know how to use it properly. It is still possible for your brand or business to gain solid numbers of followers who can be converted into customers. However, it won’t just happen if you put Twitter on autopilot. Use a social media […]
How to Find Customers on Twitter
While the chatter out there is that Twitter is dying, there is still plenty of business to be done through the network. Twitter is very much still a viable social network and it is people’s favorite platform for customer support. Your customers are on Twitter. Today, we will discuss why Twitter is still viable, who […]
Rules for the Perfect Instagram Captions
Instagram is hot, and captioning your Instagram photos can determine whether you’re going to get likes or whether your message falls totally flat. If you think that Instagram is “just” a visual platform, you’re missing at least half of the picture. Captions are just as important as imagery in determining whether or not your audience […]
How To Increase Your Instagram Engagement by Almost 200%
With over 1 billion monthly active users, Instagram is still one of the fastest growing social media platforms, with over than three times the monthly active users on Twitter. Instagram is powerful since it does not restrict brands and businesses from directly engaging their target audience. Today, we will discuss updated Instagram statistics and then […]
How to Increase Organic Engagement on Facebook
By now you probably know that Facebook admitted that pages that do not advertise will lose out on visibility. That being said, brands and businesses should not ignore Facebook as a marketing platform. It is still valid, it is still being used, and it is still possible to get organic engagement…it just takes a bit […]
14 Tips On Facebook’s All-Important Engagement Rate
By now you know that Facebook is almost always pay-to-play. While this is true, it does not mean that you can ignore the platform for marketing. It is incredibly effective, and although organic reach and engagement rates have been declining since 2014 (it had dropped to 6% – a decline of 49 percent from peak levels […]
Small Business Video Marketing Guide
It’s kinda crazy to see how many small businesses are still ignoring video marketing. It is perhaps the hype that came with social networks that caused mom & pops to ignore this incredibly powerful marketing too. However, you should stop ignoring video and both embrace it AND incorporate into your social media efforts. Video becomes more […]
Pinterest Tools For Small Businesses
As you already know, Pinterest allows users to upload and manage images known as pins, and other media content through collections known as pinboards. Pinterest also allows companies to create pages to promote their businesses online which can serve as a “virtual storefront.” Pinterest has HUGE potential for small business marketing, but only for those […]
Tips on Creating The Perfect Social Media Post
Social Media is no longer new and smart business owners who market their companies online are always on the lookout for tips on how to maximize the efficacy of social media posts. Besides remembering to always employ the posting fundamentals, such as providing unique and resourceful information, empowering readers with valuable insights, and maintaining a […]
Link Building Strategies For Small Businesses
Among the many promotional strategies involved in marketing a small business on the web is link building. But before we discuss link building strategies, let’s explore the nature of links and link building. In the context of our discussion, a web “link” connects a piece of text or another item in an electronic document to a […]
10 Pinterest Small Businesses Tips
In order to grow your small businesses and stay competitive, your company should utilize tool available. This includes social media sites including Pinterest. Sure, you’re familiar with Pinterest, but do you really know what it is? Pinterest is a free visual discovery tool used to collect ideas for projects and interests. Pinterest users upload, save, […]
How To Build Customer Loyalty
Loyal customers are the most important to your business for many reasons. Retaining existing customers is significantly less expensive than acquiring new ones, in fact, some studies claim it costs 6 to 7 times more to acquire a new customer than to keep an old one. On top of that, loyal customers are more likely […]
A Beginner’s Guide to Pinterest
You’ve heard about Pinterest. Heck, it’s one of the most powerful social networks and compared to the rest, it’s been pretty much scandal-free since it’s founding in 2010. You know it’s good for building links and increasing web traffic, but you’ve been overwhelmed lately and really don’t want to start working on another social network. […]
